Reply! - M&A Summary and Business Overview

Internet Software And ServicesCompany

Reply! M&A Summary

Reply! has acquired 7 companies, including 3 in the last 5 years.

Reply!’s largest acquisition to date was in 2011, when it acquired MerchantCircle for $60M. Reply! has acquired in 4 different US states, and 2 countries. The Company’s most targeted sectors include business services (29%) and information technology (29%).

Reply! Business Overview

Where is Reply! headquartered?

Reply! is headquartered in San Ramon, California.

How many employees does Reply! have?

Reply! has 129 employees.

What sector is Reply! in?

Reply! is an internet software and services company.

When was Reply! founded?

Reply! was founded in 2001.

M&A Summary

  • M&A Total Activity7
    • M&A Buy Activity7
  • Total Sectors Invested 4
  • Total Countries Invested 2

Reply!, Inc.

12667 Alcosta Boulevard, Suite 200,
San Ramon, California 94583
United States,
(925)983-3400
www.reply.com

Reply.com operates has auction marketplace that enables advertisers to acquire locally-targeted and category-specific customer prospects on a cost–per–Enhanced Click™ or cost-per-lead basis. By eliminating the need for advertisers to develop and maintain complex, expensive online marketing infrastructures and teams of experts to source online consumer traffic from many different channels, Reply.com simplifies online locally-targeted marketing for businesses of all sizes.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.6/yr) # 4 - - 3 - - 7
vol $60M $60M
Sell (0.0/yr) # - - - - - - 0
  7

Most Recent M&A

Company Date Value Type
FINCON Unternehmensberatung GmbH 2022-05-24 - Add-on Acquisition
Hamburg, Germany · www.fincon.eu
Enowa LLC 2022-01-10 - Add-on Acquisition
Malvern, Pennsylvania · www.enowa.com
The Spur Group, Inc. 2022-01-10 - Add-on Acquisition
Bellevue, Washington · www.thespurgroup.com
Valorem Consulting Group LLC 2018-04-10 - Add-on Acquisition
Kansas City, Missouri · www.valorem.com
HomeGain.com, Inc. 2013-02-04 - Add-on Acquisition
Emeryville, California · www.homegain.com
MerchantCircle, Inc. 2011-05-26 60M USD Add-on Acquisition
Los Altos, California
QualitySmith, Inc. 2001-05-31 - Add-on Acquisition
San Ramon, California · www.qualitysmith.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Business Services 2 (29%) - - -
Information Technology 2 (29%) - - -
Internet Software and Services 2 (29%) 60M (100%) - -
Consumer Services 1 (14%) - - -
Total 7 $60M - -

By Geo

State/Country Buy Value Sell Value
United States 6 60M - -
  California 3 60M - -
  Pennsylvania 1 - - -
  Missouri 1 - - -
  Washington 1 - - -
Germany 1 - - -
Domestic 6 (86%) 60M (100%) - -
Cross-border 1 (14%) - - -
Total 7 $60M - -

Deal Values

buy # Total
< $100M 1 $60M
TOTAL $60M
Largest MerchantCircle, Inc.
$60M (2011-05-26)

Company Summary

SECTOR

Internet Software and Services

Employees

129

Established

2001

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