M&A Deal Summary

RealTruck Acquires Protex

On July 25, 2024, RealTruck acquired internet software and services company Protex

Acquisition Highlights
  • This is RealTruck’s 1st transaction in the Internet Software and Services sector.
  • This is RealTruck’s 1st transaction in the United States.
  • This is RealTruck’s 1st transaction in Colorado.

M&A Deal Summary

Date 2024-07-25
Target Protex
Sector Internet Software and Services
Buyer(s) RealTruck
Deal Type Add-on Acquisition

Target

Protex

Denver, Colorado, United States
Protex is a web-based 3D product configuration and augmented reality (AR) platform. Protex was formed in 2020 and is based in Denver, Colorado.

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Buyer(S) 1

Buyer

RealTruck

Ann Arbor, Michigan, United States

Category Company
Sector Automotive
DESCRIPTION

RealTruck is a vertically integrated truck, Jeep and off-road parts and accessories company in North America. Realtruck is the ultimate source and digital destination for those who love and live a real truck lifestyle. Fueled by its customer-first mindset, RealTruck designs, develops, manufactures, and sells industry-defining products. RealTruck is based in Ann Arbor, Michigan.


DEAL STATS #
Overall 2 of 2
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Colorado) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-22 Go Rhino

Guadalajara, Mexico

Go Rhino develops and manufactures accessories for truck, Jeep and SUV. Go Rhino's most notable automotive accessories include side steps and running boards in nearly 20 styles, sports bars for modern trucks, hitch steps, bumpers, and products for public safety vehicles, as well as an extensive program of Bronco®-specific accessories. Go Rhino is based in Guadalajara, Mexico.

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