M&A Deal Summary

Purple Acquires Intellibed

On September 1, 2022, Purple acquired consumer products company Intellibed from RLG Capital and DCA Partners

Acquisition Highlights
  • This is Purple’s 1st transaction in the Consumer Products sector.
  • This is Purple’s 1st transaction in the United States.
  • This is Purple’s 1st transaction in Utah.

M&A Deal Summary
Date 2022-09-01
Target Intellibed
Sector Consumer Products
Buyer(s) Purple
Sellers(s) RLG Capital
DCA Partners
Deal Type Add-on Acquisition

Target

Intellibed

Salt Lake City, Utah, United States
Intellibed is a sleep health and wellness company disrupting the sleep surface market using Intellibed to replace the traditional foam mattress. Intellibed is based in Salt Lake City, Utah.

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Buyer(S) 1

Buyer

Purple

Lehi, Utah, United States
Category Company
Founded 2010
Sector Consumer Products
Employees1,700
Revenue 511M USD (2023)
DESCRIPTION

Purple designs and manufactures a variety of innovative, premium, branded better-sleep products, including mattresses, pillows, cushions, bed frames, sheets, and more. Purple was founded in 2010 and is based in Lehi, Utah.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Utah) 1 of 1
Country (United States) 1 of 1
Year (2022) 1 of 1

Seller(S) 2

SELLER

RLG Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2013
Size Small
Type Sector Agnostic
DESCRIPTION

RLG Capital invests in companies with proven business models, sustainable market positions reliable cash flow & compelling growth potential, and partnering with management to develop and execute a growth strategy. RLG Capital was founded in 2013 and is based in Park City, Utah.

DEAL STATS #
Overall 3 of 3
Sector (Consumer Products) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Utah) 3 of 3
Country (United States) 3 of 3
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-20 Kamaka Air

Honolulu, Hawaii, United States

Kamaka Air is an inter-island air cargo charter service provider, based in Honolulu, Hawaii.

Buy -
SELLER

DCA Partners

Roseville, California, United States

Investor Investor Investor Investor Investor

Category Merchant Bank
Founded 2001
Size Small
Type Sector Agnostic
DESCRIPTION

DCA Partners is private investment and advisory firm focused on growth-oriented businesses. DCA Capital looks to provide expansion capital to mid-sized businesses in underserved markets across California and the Southwest US. DCA typically targets businesses generating sales of $10 to $100 million and can commit up to $10 million per transaction. Sectors of interest include business and financial services, healthcare (services/IT), manufacturing and distribution, technology, media and publishing, and retail. DCA Partners was formed in 2001 and is headquartered in Roseville, California.

DEAL STATS #
Overall 6 of 8
Sector (Consumer Products) 1 of 1
Type (Add-on Acquisition) 4 of 6
State (Utah) 1 of 1
Country (United States) 6 of 8
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-14 Precizion Partners

Stockton, California, United States

Precizion Partners is a demolition and remediation company serving the construction industry throughout California. Precizion currently has subsidiaries W.C. Maloney and Professional Asbestos and Lead Removal Services (PALS) under management. Precizion Partners was founded in 1995 and is based in Stockton, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-11 IES HVAC

Sacramento, California, United States

IES HVAC is a full-service mechanical contractor involved in the design, construction, service and maintenance of HVAC and refrigeration systems for commercial and industrial facilities. IES HVAC was founded in 1988 and is based in Sacramento, California.

Sell -
Mergr

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