Softex Indonesia was acquired by Kimberly-Clark on September 3, 2020

Consumer Products Company

Out of 60 sectors in the Mergr database, consumer products ranked 8 in number of deals in 2020. The largest consumer products acquisition in 2020 was PT. Softex Indonesia - which was acquired by Kimberly-Clark for $1.2B.

Join Mergr to view all 189 acquisitions of consumer products companies in 2020, including 33 acquisitions by private equity firms, and 156 by strategics.

PT. Softex Indonesia (Softex Indonesia)

Jl. Taman Kebon Sirih II No. 3A,
Central Jakarta, 10250
62 21 391 4060

Softex Indonesia manufactures and sells paper-based personal care products. Softex has a long heritage in Indonesia; the Company started selling sanitary napkins in 1976 under the Softex brand, and launched its own baby diaper brand in 1994. In Indonesia, Softex is the 2nd largest player in the overall baby diaper and adult diaper markets, and the 3rd largest player in the feminine care market.

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