M&A Deal Summary

ProSiebenSat.1 Media Acquires Etraveli

On October 12, 2015, ProSiebenSat.1 Media acquired internet software and services company Etraveli from Segulah Advisor AB for 2.2B SEK

Acquisition Highlights
  • This is ProSiebenSat.1 Media’s 2nd transaction in the Internet Software and Services sector.
  • This is ProSiebenSat.1 Media’s 2nd largest (disclosed) transaction.
  • This is ProSiebenSat.1 Media’s 1st transaction in Sweden.
Investment Fate
  • Etraveli was divested to a consortium of buyers in 2017 for 508M EUR.
  • Etraveli was sold to a publicly-traded strategic buyer in 2021 for 1.6B EUR.

M&A Deal Summary
Date 2015-10-12
Target Etraveli
Sector Internet Software and Services
Buyer(s) ProSiebenSat.1 Media
Sellers(s) Segulah Advisor AB
Deal Type Add-on Acquisition
Deal Value 2.2B SEK
Advisor(s) Arma Partners LLP (Financial)

Target

Etraveli

Uppsala, Sweden
website
Etraveli is a global technology provider for flights focused on offering the best possible flight content delivered through flexible tech solutions to the consumer and any company facing the consumer. Through its own consumer brands like Gotogate, Mytrip, Flightnetwork and through global partnerships with the likes of Google Flights, Skyscanner, Kayak, Booking.com and others the company provides search, book and fulfilment services of flights and related products. Etraveli was formed in 2000 and is based in Uppsala, Sweden.

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Buyer(S) 1

Buyer

ProSiebenSat.1 Media

Unterfohring, Germany

website

Category Company
Founded 1984
Sector Media
Employees7,619
Revenue 4.2B EUR (2022)
DESCRIPTION

ProSiebenSat.1 Media is a media company that operates 27 TV channels in 10 countries. The Entertainment segment operates free TV stations, such as SAT.1, ProSieben, kabel eins, sixx, SAT.1 Gold, ProSieben MAXX, and kabel eins Doku, as well as distributes ProSiebenSat.1 HD stations. ProSiebenSat.1 Media was founded in 1984 and is based in Unterfohring, Germany.

DEAL STATS #
Overall 10 of 19
Sector (Internet Software and Services) 2 of 7
Type (Add-on Acquisition) 6 of 10
Country (Sweden) 1 of 1
Year (2015) 4 of 4
Size (of disclosed) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-08 Collective Digital Studio

Los Angeles, California, United States

Collective Digital Studio LLC (CDS) is a multi-platform digital entertainment company which produces and distributes original entertainment programming.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-16 WindStar Medical

Wehrheim, Germany

Windstar Medical is an over-the-counter (“OTC”) consumer healthcare company that designs, develops, and commercializes branded consumer health and private label products, with a track record of establishing best-in-class medical formulations and brands. Windstar Medical is based in Wehrheim, Germany.

Buy -

Seller(S) 1

SELLER

Segulah Advisor AB

Stockholm, Sweden

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 1994
PE ASSETS 11.1B SEK
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Segulah Advisor AB is a Swedish private equity firm focused on buyouts of mid-sized companies throughout Scandinavia. Segulah seeks profitable companies with defensible market positions, strong development potential, and experienced management. The Firm targets companies with annual revenues upto SEK 2 billion. Segulah Advisor AB was formed in 1994 and is based in Stockholm.

DEAL STATS #
Overall 24 of 40
Sector (Internet Software and Services) 2 of 2
Type (Add-on Acquisition) 14 of 21
Country (Sweden) 22 of 36
Year (2015) 3 of 4
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-23 PMC Hydraulics Group AB

Helsingborg, Sweden

PMC Hydraulics Group AB is a provider of innovative hydraulic systems and components for customers in the industrial, energy, mobile and marine sectors. PMC Hydraulics was formed in 1957 and is based in Helsingborg, Sweden.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-09 Almondy AB

Torslanda, Sweden

Almondy AB is a bakery business focused on frozen cakes. Almondy bakes 75 000 cakes per day, sold all over the world.

Sell -
Mergr

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