M&A Deal Summary

Procter & Gamble Acquires MDVIP

On February 8, 2010, Procter & Gamble acquired healthcare services company MDVIP from Summit Partners

Acquisition Highlights
  • This is Procter & Gamble’s 1st transaction in the Healthcare Services sector.
  • This is Procter & Gamble’s 16th transaction in the United States.
  • This is Procter & Gamble’s 1st transaction in Florida.
Investment Fate
  • MDVIP was divested to a consortium of buyers in 2014.
  • MDVIP was sold to a consortium of financial buyers in 2017.
  • MDVIP was sold to a consortium of buyers in 2021.

M&A Deal Summary

Date 2010-02-08
Target MDVIP
Sector Healthcare Services
Buyer(s) Procter & Gamble
Sellers(s) Summit Partners
Deal Type Add-on Acquisition

Target

MDVIP

Boca Raton, Florida, United States
MDVIP is a personalized healthcare program that empowers people to reach their health and wellness goals through in-depth knowledge, expertise, and one-on-one coaching with an affiliated primary care doctor. The company's model was created with the hope and vision of bringing more life to more lives both young and old by putting impersonal healthcare practices and tactics aside and embracing a new way of healing. MDVIP was founded in 2000 and is based in Boca Raton, Florida.

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Buyer(S) 1

Buyer

Procter & Gamble

Cincinnati, Ohio, United States

Category Company
Founded 1837
Sector Consumer Products
Employees108,000
Revenue 84.0B USD (2024)
DESCRIPTION
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.

Procter & Gamble is a producer of branded consumer packaged goods. Procter & Gamble was formed in 1837 and is based in Cincinnati, Ohio.


DEAL STATS #
Overall 18 of 29
Sector: Healthcare Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 15 of 25
State: Florida M&A 1 of 1
Country: United States M&A 16 of 26
Year: 2010 M&A 1 of 2
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DATE TARGET DEAL TYPE VALUE
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United States

Ambi Pur is a brand of air freshener products.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-05-05 Natura Pet Products

Fremont, Nebraska, United States

Natura Pet Products, Inc., a privately held pet food business.

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Seller(S) 1

SELLER

Summit Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1984
PE ASSETS 45.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Summit Partners is a private investment and asset management firm focused on venture, growth, credit, and public equity investing. Sectors of interest include business services, communications technology and services, consumer products, energy, financial services, healthcare and life sciences, industrial products, internet/information services, media/entertainment, semiconductors, electronics, and software. Summit Partners is known for having a proactive business development group for sourcing transactions. Summit will consider both minority or majority investment stakes and is willing to commit as little as $10 million or as much as $500 million in combined debt/junior capital per transaction. The Firm's geographic coverage spans North America and Europe. Summit Partners was formed in 1984 and is headquartered in Boston, Massachusetts.


DEAL STATS #
Overall 146 of 298
Sector: Healthcare Services M&A 13 of 34
Type: Add-on Acquisition M&A Deals 68 of 134
State: Florida M&A 11 of 19
Country: United States M&A 140 of 258
Year: 2010 M&A 4 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-01-13 NetWitness

Bedford, Massachusetts, United States

NetWitness is a provider of network threat analysis software to governments, financial institutions and large enterprises worldwide. NetWitness was founded in 1997 and is based in Bedford, Massachusetts.

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DATE TARGET DEAL TYPE VALUE
2010-04-26 Wildfire Interactive

Redwood City, California, United States

Wildfire Interactive offers a dynamic, self-service marketing platform that enables organizations to engage users on social networks and company websites. The software allows corporations, small businesses, agencies, bloggers and non-profits to create and publish branded social media marketing campaigns.

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