Bio

Peter Vitulli most recently served as President and Chief Executive Officer of DNA Diagnostics Center (DDC), a former portfolio company of WindRose Health Investors. DDC is the one of the world’s largest DNA testing companies and the largest global relationship-testing firm. Mr. Vitulli has 38 years of experience within the consumer products and healthcare industries in both a large corporation and entrepreneurial companies. Prior to DDC, he served as the President and CEO of Sciona, Inc., a pioneering Personal Genetics company that provided customized health and wellness solutions. Before Sciona, Peter was the President and CEO of Amerifit Nutrition, Inc., a nutritional supplement company focused on women’s health. Before that he served as the President and CEO of Everfresh Beverages, a private equity backed juice drink company. He spent the first 16 years of his career at the Quaker Oats Company, most recently as President of the North American Gatorade Business, one of the premier functional food products in the world. During his tenure at Quaker, he worked in several divisions including a two-year tenure in Quaker’s United Kingdom subsidiary. Mr. Vitulli received his Bachelor’s Degree from Holy Cross College and an MBA from New York University. He currently serves on the Boards of DDC, PanTheryx, Inc., Kolmac and as Chairman of Woodbury Health Products and Ovation Fertility.