Bio

Lori Darling joined Shaner Hotels in June of 2020 as the Corporate Vice President of Sales. She oversees the sales, marketing, E-commerce and revenue generation for the entire portfolio of full service, resorts, select service and extended stay hotels. She brings over 15 years of experience working with Hilton, Marriott, IHG and Independent branded hotels. Lori has worked for large management companies such as Interstate and Aimbridge as well as a family owned company out of Richmond VA. She brings a wealth of experience in training, mentoring and developing the sales and E-commerce team to drive revenue and enhance Shaner’s sales culture.