Michael Serruya

Managing Director

Serruya Private Equity


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Bio

Michael Serruya began his career at age twenty as one of the co-founders of Yogen Früz®. Michael was also the CEO of Coolbrands® (then home to CPG brands including Weight Watchers®, Eskimo Pie®, Tropicana® and Godiva® Ice Cream). More recently, he acted as CEO of Kahala Brands® (home to global QSR brands including Cold Stone Creamery®, Taco Time® and Blimpie Subs®). Michael has also participated on the Boards of Directors of a number of both publicly and privately traded companies including Jamba Juice Inc.® and The One Group Hospitality Inc. Michael’s entrepreneurial spirit drives his strength as an owner, partner and operator who is capable of implementing complex strategic plans to transform businesses.

Education

Work History

Yogen Fruz Canada, Inc.

CoolBrands International, Inc.

Kahala Franchising LLC (Kahala Brands)