Bio

As a member of Serent's Growth Team, Siyu works closely with Serent portfolio company leaders to drive value creation and growth initiatives. Siyu started her career as a management consultant at McKinsey & Company, where she helped clients in Retail and Technology sectors drive top-line growth via marketing and sales levers. Her experience spanned across digital marketing strategy, marketing efficiency, product management, and sales effectiveness diagnostics. Siyu holds an MBA from the Wharton School at the University of Pennsylvania, where she was Palmer Scholar. She studied Economics and Psychology at Brown University and graduated magna cum laude.