Bio

Dan joined Salt Creek as an Executive Partner in 2023, bringing over 30 years of business leadership in the consumer products, health, wellness, beauty, retail, franchise, SaaS, and clean technology industries. Prior to joining Salt Creek, Dan co-founded and was CEO of NPWR Group LLC, a provider of business and technology consulting services, which included roles as Acting President of Fly Rides LLC, an electric mountain bike retailer, and AlignMed, Inc., a medical device retailer. Prior to NPWR, Dan served as President of Floyd’s 99 Barbershops where he guided the company through significant expansion. Prior to Floyd’s 99, Dan served in several executive roles for Senetas, Inc. (ASX symbol: SEN), an Australian technology incubator, and its investment portfolio companies. He started his career in law and served as General Counsel of Revatex, Inc., manufacturer of the brand JnCO Jeans, the industry leader in the popular wide-legged jeans category. Dan holds a BA in Psychology and a law degree from the University of San Diego, where he was the captain, and then assistant coach of the cross-country team. He resides in Santa Ana, CA with his wife Grace and his two daughters, Aya and Keira, where he enjoys hiking, live music, golf, and yoga, and is passionate about business and entrepreneurship.