Bio

Alec joined Salt Creek Capital as an Executive Partner in 2023. Alec brings over 30 years of Management, Leadership, and Entrepreneurial experience primarily in healthcare, consumer goods, and e-commerce. Prior to joining Salt Creek, Alec was the President & CEO of TRAK Health, a privately held holding company with multiple health and e-commerce businesses. During his time with TRAK Health, Alec led the acquisition of three businesses. One of the businesses, Nutricity, a health and wellness e-commerce operation, was recognized among the INC5000 fastest growing companies in 2014 and 2015. Nutricity was later sold in 2017. He was able to grow another business, Healthy Feet Store, doubling sales and improving profitability by over 6 times. Prior to his time with TRAK Health, Alec spent most of his career in the medical device industry. He led the strategy development and execution at both Bard Electrophysiology and Haemonetics, a blood management company. His role as the Vice President, Strategic Global Marketing at both companies allowed him to scratch that entrepreneurial itch but in a large corporate environment. His role allowed him to set the division strategy, gain buy in and lead an organization to execute the vision through acquisition, internal product launches and execution. Alec has a BS in Mechanical Engineering from California State University, Chico, and an MBA from the University of Southern California. He currently lives in the Boston, Massachusetts area where he loves spending time with his family. In his free time, he is an avid downhill skier, golfer and enjoys traveling the world.