Bio

Aaron joined Salt Creek Capital as an Executive Partner in 2024, bringing over 30 years of operations, sales, customer service, and business development experience through management and executive leadership roles in both large blue-chip enterprises, as well as private equity backed companies. This experience includes extensive exposure to international business environments while working in Asia for over 15 years. Aaron started his career with the Hertz Corporation, running its wholly owned subsidiary in Japan. Over the next 25+ years, he held roles of increasing responsibility, culminating in Division Vice President of the Western Region, Hertz’ largest operating region, responsible for $1.2B in revenue and fleet of over 125,000 vehicles. He has found a passion for leading companies in business segments as wide ranging as enterprise software for dealerships in the automotive, recreational vehicle, and heavy equipment spaces, and special needs school transportation, leveraging his extensive leadership experiences to help these companies and his teams operationally improve and profitably grow. Aaron attended university in Japan, becoming fluent in Japanese, and holds a B.S. in Foreign Service from Georgetown University.