Bio

Geoff joined Roark in 2010 and is a member of Roark’s Investment Committee. He serves on the board of directors of and is actively involved in Roark’s investments in Jim ‘N Nick’s, Massage Envy, Miller’s Ale House and Nothing Bundt Cakes. Geoff was involved in Roark’s prior investments in Wingstop and FastSigns. Geoff is a past board member for the National Restaurant Association and served as a Trustee and Chair for the National Restaurant Association Education Foundation. Prior to joining Roark, Geoff was the President of Cinnabon, a division of GoTo Foods. Prior to serving as President of Cinnabon, Geoff had responsibilities for franchise sales, real estate, design and construction and franchise administration for all of GoTo Foods. Prior to GoTo Foods, Geoff was Vice President of USFS, managing franchise sales and development for Microtel Inns and Hawthorn Suites in the Western U.S. Geoff started his career with the Bristol Hotel Company, a large hotel owner and operator, where he held roles from Director of Sales to General Manager. Geoff received a B.A. from The Cornell University School of Hotel Administration.