Bio

Alexander Duckworth, Partner of POP Capital, has creatively marketed well-known brands ranging from Microsoft and Coca-Cola to Ralph Lauren and Harry Winston. After attending Parsons School of Design in New York City, Alexander left the US to join Hakuhodo in Japan as an Art Director. He returned to the U.S. to continue work on Coca-Cola at McCann Erickson New York. While at McCann, Alexander worked on his first luxury brand as the Art Director for Tiffany & Co. Upon leaving McCann, he joined SS&K where he worked on emerging and growing brands like TiVo and the then-new DVD format, as well as established brands like Ralph Lauren and Chubb. In 2002, Alexander started Point One Percent to focus his strategic and creative talents on a niche market - the wealthiest .1% of the population. Alexander has won, and continues to win, numerous awards for his work. He is often quoted in the media as an expert on the luxury market and has taught several classes.