Bio

Brian Potts is an Operating Partner focused on sales and marketing strategy and execution at One Rock’s portfolio companies. He is responsible for assessing the growth potential of investments in the due diligence stage and driving profitable revenue growth post acquisition. Mr. Potts brings over 25 years of experience building and improving businesses and has worked in both large corporate settings as well as in private equity. Prior to joining One Rock, Mr. Potts ran a consulting firm focused on growing private equity-backed companies in the middle market. Prior to that, he spent seven years working with The Riverside Company as an Operating Partner. During his career, he has helped companies implement clear and competitive sales and marketing strategies, develop strong sales talent, integrate acquired sales forces effectively and deploy efficient processes and tools in effort to grow revenue. Previously, Mr. Potts worked with Antares Capital, formerly known as GE Capital, where he helped to diagnose challenges and accelerate investment results for GE’s strategic private equity clients in the middle market. Mr. Potts is a certified GE Crotonville instructor for strategic planning, change management, leadership development, Socratic Selling and Six Sigma/lean practices. Prior to GE Capital, Mr. Potts worked for the Nielsen Company serving in senior leadership roles within Media Analytic Operations, Client Engagement and Sales. He began his career at Cintas Corporation where he held roles from Director of Distribution to General Manager of Custom Manufacturing and led the team that deployed lean Six Sigma throughout the corporation. Mr. Potts holds a B.S. in management and marketing from National Louis University.