Bio

Over the course of his career, Evan conceived and executed uniquely innovative, operational and marketing strategies designed to accelerate growth and revive underperforming brands by creating strong bonds and relevance with today’s consumers. These unusual marketing strategies often involved extensive, global partnerships, targeting specific consumers, with among others, WWE, The Rock, Will Farrell, David Letterman, Howard Stern, Sylvester Stallone and many others, including extensive social media partnerships. Evan has also focused on luxury, residential real estate development in California and Florida, as well as the development and operation of the historic Castle on the Hudson, a high-end hotel/spa in New York. Following their acquisition of the Pabst Brewing Company, Evan became Co-CEO’s and oversaw the global resurgence of PBR, Lone Star and 30 other well-known regional brands. Evan oversaw the development and execution of new product innovation, international growth, strategic acquisitions, as well as sales and marketing strategies. Within a few short years, PBR and many of the regional brands skyrocketed in popularity. Under the Metropoulos’ ownership, Pabst also became a highly popular brand with Chinese millennials, creating excellent growth and popularity in China.