Bio

Pieter founded his first company in Belgium, a specialist in over-the-counter health care products, while he was still studying. After five years at McKinsey & Company, Pieter moved to New York in 2007 where he created and led the team that developed and rolled out the global franchise network of Le Pain Quotidien. He set up the Pain Quotidien’s global marketing team and ran the company’s international brand and marketing strategy. In 2015 he became CEO of Le Pain Quotidien Belgium.