Bio

Jason Urband is a co-founder and Partner of Fruition Partners, LLC. He is responsible for sourcing, assessing, executing new investments, and supporting management teams with value creation initiatives post-close. Jason has nearly 15 years of private equity investing, financing, and sell-side investment banking experience in the middle market in a variety of industries including: tech-enabled services, niche manufacturing, industrial services, consumer products, services, software, and specialty distribution. Jason has experience as an operator and was most recently the interim CEO of a specialty chemical marketer and distributor. Jason served on the Boards of Jacent Strategic Merchandising and Offen Petroleum until they were sold to sponsors in 2019. Jason is currently a director of Willowood USA. Prior to Fruition Partners, Jason was a Partner at Lariat Partners a middle-market private equity fund. Prior to Lariat, Jason was an investment professional at Grey Mountain Partners where he was involved in sourcing, deal execution, fundraising for two institutional funds, actively monitoring partner companies, and on the Boards of multiple investments. Jason began his career an investment professional with a distressed focused firm funded by Fortress Investment Group and a middle market investment banker, most recently with RBC Capital Markets. Jason enjoys the challenge of golf and playing tennis with his bride. He spends most of his free time watching his daughter and son compete on lacrosse fields, getting burned by them when skiing, and tending to a very needy Berne-Doodle, Louis. Jason is involved in various charities with an emphasis on supporting the Children’s Hospital of Colorado and Colorado Academy.