Bio

As Managing Director, Chief Growth Officer, Tari leads the design of Erie Street’s go-to-market strategy and overarching investment thesis, as well as the development of organic and inorganic growth strategies for the firm and its portfolio partners. As a former CMO and agency veteran, Tari is a growth-oriented brand and business builder. She brings over 20 years of marketing services experience – spanning agency executive leadership (Eagle River Interactive, Agency.com, iCrossing), client-side leadership (SIM Partners, Cars.com) and agency delivery leadership roles – to Erie Street and its portfolio companies. Tari joined Erie Street in 2019 after serving as Executive Vice President, Integrated Business Marketing, at Edelman, where she led the B2B Technology practice. Tari currently serves as a board member of Erie Street portfolio partner Trailer Park Group, and as a member on the Board of Directors to 8th Light. She received a Bachelor of Science in Journalism from the University of Nebraska-Lincoln.