Bio

Joe Santana is an Operating Partner with responsibilities on the execution of operational due diligences, and on the design and implementation of Value Creation Plans together with the management teams. Joe is also currently the CEO of Tecnifreza. Joe started his long-standing career at Timex in 1989, and took roles as VP of Manufacturing & Engineering and SVP of Global Sales & Marketing before becoming the CEO from 2000 until 2008. As CEO, he grew sales ~30% to reach $750M and doubled profits. After Timex, he was founder and CEO at Ultra Motor (2009-2011) and at Vector Watch Group, which he sold to Fitbit in 2016. He has a BSc in Mechanical Engineering by the Engineering Institute of Lisbon and an MBA by the University of Arkansas.