Bio

Simon Friberg Andersen is a Digital Director based in London. His role is to drive digital strategies in 3i’s portfolio companies across Europe and the US and help add digital businesses to the 3i portfolio. He previously worked at Marks and Spencer, where he was Head of Digital International since 2014. Prior to this, Simon was Head of Online Innovation at Woolworths (Australia), and he co-founded a data start-up (Userneeds) in 2008. He began his career at the Boston Consulting Group in 2002.