Investment Summary

Princeton Equity Group Invests In Ellie Mental Health

On May 3, 2022, private equity firm Princeton Equity Group invested in healthcare services company Ellie Mental Health

Investment Highlights
  • This is Princeton Equity Group’s 1st transaction in the Healthcare Services sector.
  • This is Princeton Equity Group’s 4th transaction in the United States.
  • This is Princeton Equity Group’s 1st transaction in Minnesota.

Investment Summary
Date 2022-05-03
Target Ellie Mental Health
Sector Healthcare Services
Investor(s) Princeton Equity Group
Deal Type Growth Capital

Target

Ellie Mental Health

Mendota Height, Minnesota, United States
website
Ellie Mental Health is a provider and franchisor of talk therapy services, couples counseling, psychiatric medication management, and community-based mental health services. Ellie Mental Health was founded in 2015 and is based in Mendota Height, Minnesota.

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Investor(S) 1

Investor

Princeton Equity Group

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 2019
Size Small
Type Sector Focused
DESCRIPTION

Princeton Equity Group is a private equity firm focused on investing in franchisor and multi-unit businesses where it can assist with franchisee development, marketing, human capital, and real estate strategies. Franchisor categories of interest include consumer, healthcare, and business services. Princeton Equity Group was formed in 2019 and is based in Princeton, New Jersey.

DEAL STATS #
Overall 4 of 9
Sector (Healthcare Services) 1 of 1
Type (Growth Capital) 4 of 7
State (Minnesota) 1 of 1
Country (United States) 4 of 9
Year (2022) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-10 D1 Training

Franklin, Tennessee, United States

D1 Training is a provider of fitness that utilizes the five basic tenets of athletic-based training to help people of all ages achieve their sport and fitness goals. D1 Training was founded in 2001 and is based in Franklin, Tennessee.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-11 IFPG

Parlin, New Jersey, United States

IFPG (The International Franchise Professionals Group) is a membership-based franchise consulting network of franchisors, franchisor consultants, and vendors. IFPG also hosts events and conferences for current members and provides lead generation services, consultant training, and industry relevant periodicals and online content. IFPG was founded in 2012 and is based in Parlin, New Jersey.

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