M&A Deal Summary

Prime Drink Group Acquires Triani

On May 8, 2024, Prime Drink Group acquired beverage company Triani

Acquisition Highlights
  • This is Prime Drink Group’s 1st transaction in the Beverages sector.
  • This is Prime Drink Group’s 1st transaction in Canada.
  • This is Prime Drink Group’s 1st transaction in Quebec.

M&A Deal Summary

Date 2024-05-08
Target Triani
Sector Beverages
Buyer(s) Prime Drink Group
Deal Type Add-on Acquisition

Target

Triani

Quebec, Canada
website
Triani specializes in producing, bottling, and selling alcoholic and non-alcoholic beverages to a large client roster including prestigious brand names across North America. The company produces and markets Octane, Mojo, Baron, and Seagram malt-based alcoholic beverages, as well as non-alcoholic products under the Hickson brand. It also markets alcoholic and non-alcoholic microbrewery beers from Brasserie les 2 Frères (Hickson, Série Découverte, and Charles-Henri), as well as produces several other alcoholic beverages for both the Canadian and American markets. Triani was formed in 2015 and is based in Quebec.

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Buyer(S) 1

Buyer

Prime Drink Group

Montreal, Quebec, Canada

website


Category Company
Sector Beverages
DESCRIPTION

Prime Drink Group is a diversified beverage holding company that owns more than 3.4 billion liters of Québec’s fresh groundwater reserves volume under permit. Prime Drink Group is based in Montreal, Quebec.


DEAL STATS #
Overall 1 of 1
Sector (Beverages) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Quebec) 1 of 1
Country (Canada) 1 of 1
Year (2024) 1 of 1