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  6. Polaris Acquires Brammo

M&A Deal Summary

Polaris Acquires Brammo

On January 15, 2015, Polaris acquired automotive company Brammo

Acquisition Highlights
  • This is Polaris’ 6th transaction in the Automotive sector.
  • This is Polaris’ 7th transaction in the United States.
  • This is Polaris’ 1st transaction in Oregon.
Investment Fate
  • Brammo was divested to a consortium of strategic buyers in 2017.

M&A Deal Summary
Date 2015-01-15
Target Brammo
Sector Automotive
Buyer(s) Polaris
Deal Type Add-on Acquisition

Target

Brammo

Talent, Oregon, United States
Brammo, Inc. is an electric vehicle technology company designs and develops electric vehicles including the award winning Enertia and Empulse motorcycles. Brammo is an OEM supplier of its innovative Brammo Digital Drivetrain systems including the Brammo Power battery pack and Brammo Power vehicle management system. Brammo has vehicle distribution and marketing operations in North America, South America, Europe, and Asia.

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Buyer(S) 1

Buyer

Polaris

Medina, Minnesota, United States
Category Company
Founded 1954
Sector Automotive
Employees15,000
Revenue 7.2B USD (2024)
DESCRIPTION
Polaris' corporate headquarters in Medina, Minnesota.
Polaris' corporate headquarters in Medina, Minnesota.

Polaris designs, engineers, manufactures and markets off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER and RZR side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles. Polaris was founded in 1954 and is based in Medina, Minnesota.

DEAL STATS #
Overall 10 of 19
Sector: Automotive M&A 6 of 12
Type: Add-on Acquisition M&A Deals 9 of 17
State: Oregon M&A 1 of 1
Country: United States M&A 7 of 16
Year: 2015 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-12 Pro Armor

Riverside, California, United States

Pro Armor is an aftermarket brand for performance side-by-side and ATV accessories. Founded in 1995, Pro Armor designs, develops, manufactures and distributes quality, innovative side-by-side and ATV accessories for various OEM brand vehicles. Key products include doors, aluminum bumpers, seats, roofs and harnesses.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-02-18 Hammerhead Off-Road

Flower Mound, Texas, United States

Hammerhead Off-Road, Inc. is a manufacturer and distributor of go-karts and light utility vehicles.

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