Divestiture • Internet Software and Services

Pinterest Acquires Instapaper Holdings

On August 23, 2016, Pinterest acquired internet software and services company Instapaper Holdings from Betaworks Studio

Acquisition Context
  • This is Pinterest’s 14th transaction in the Internet Software and Services sector.
  • This is Pinterest’s 12th transaction in the United States.
  • This is Pinterest’s 1st transaction in New York.
Investment Fate
  • Instapaper Holdings was sold to management in 2018.

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M&A Deal Summary

Date August 23, 2016
Target Instapaper Holdings
Sector Internet Software and Services
Buyer(s) Pinterest
Sellers(s) Betaworks Studio
Deal Type Divestiture

Target Company

Instapaper Holdings

New York City, New York, United States
Instapaper Holdings, Inc. is a provider of an online tool to save web pages for future reading.
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Buyer Overview 1

Buyer

Pinterest

San Francisco, California, United States

Category Company
Founded 2009
Sector Internet Software and Services
DESCRIPTION

Pinterest is a social bookmarking site featuring a pinboard interface that showcases the user's interests.


Deal Context for Buyer #
Overall 14 of 18
Sector: Internet Software and Services 14 of 16
Type: Divestiture 1 of 1
State: New York 1 of 1
Country: United States 12 of 15
Year: 2016 7 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-14 Math Camp

San Francisco, California, United States

Math Camp, Inc. (dba highlight) is a developer of location based app. highlight was formed in 2011 and is based in San Francisco, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-08 Jelly Industries

San Francisco, California, United States

Jelly Industries, Inc. is an online search engine that lets users ask questions and get crowdsourced answers.

Buy -

Seller Profile 1

SELLER

Betaworks Studio

New York, New York, United States

Category Company
Sector Internet Software and Services
DESCRIPTION

Betaworks Studio LLC is an online media platform.


Deal Context for Seller #
Overall 1 of 1
Sector: Internet Software and Services 1 of 1
Type: Divestiture 1 of 1
State: New York 1 of 1
Country: United States 1 of 1
Year: 2016 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-04-25 Instapaper Holdings

New York City, New York, United States

Instapaper Holdings, Inc. is a provider of an online tool to save web pages for future reading.

Buy -