M&A Deal Summary

Pet360 Acquires Only Natural Pet Store

On January 1, 2014, Pet360 acquired retailer Only Natural Pet Store from Revelry Brands

Acquisition Highlights
  • This is Pet360’s 1st transaction in the Retail sector.
  • This is Pet360’s 1st transaction in the United States.
  • This is Pet360’s 1st transaction in Colorado.

M&A Deal Summary
Date 2014-01-01
Target Only Natural Pet Store
Sector Retail
Buyer(s) Pet360
Sellers(s) Revelry Brands
Deal Type Add-on Acquisition
Advisor(s) Cascadia Capital LLC (Financial)

Target

Only Natural Pet Store

Boulder, Colorado, United States
Only Natural Pet Store was founded in May, 2004 as an online store selling natural pet supplies direct to consumers. The Company has achieved rapid growth and quickly established itself as the leading online retailer in the natural pet supplies market.

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Buyer(S) 1

Buyer

Pet360

Plymouth Meeting, Pennsylvania, United States
Category Company
Founded 1997
Sector Internet Software and Services
DESCRIPTION

Pet360, Inc. is a online pet information, community and commerce company that operates www.PetFoodDirect.com, an online pet food and supply retailer, www.NationalPetPharmacy.com, a fully certified, full-service pet pharmacy delivering pet meds, vitamins and comprehensive pet health and wellness products; and www.petMD.com, a leading pet health information resource.

DEAL STATS #
Overall 1 of 1
Sector (Retail) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Colorado) 1 of 1
Country (United States) 1 of 1
Year (2014) 1 of 1

Seller(S) 1

SELLER

Revelry Brands

Boulder, Colorado, United States

Investor

Category Growth Capital Firm
Founded 2009
Size Small
Type Sector Agnostic
DESCRIPTION

Revelry Brands is a growth-stage private equity firm focused on businesses in the natural foods and consumer products sectors. Revelry looks for companies at a 'crossroads in their development', where a partner and additional capital can help take the business to the next level. Revelry Brands was formed in 2009 and is based in Boulder, Colorado.

DEAL STATS #
Overall 2 of 2
Sector (Retail) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Colorado) 2 of 2
Country (United States) 2 of 2
Year (2014) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-12-01 Phil s Fresh Foods - Evol Foods

Boulder, Colorado, United States

EVOL Burritos (evolburritos.com), based in Boulder, Colo., is changing the way the world thinks about frozen burritos. Phil Anson, CEO, chef and founder, is very choosy about what goes into his 11 varieties of hand-rolled burritos: antibiotic-free chicken, pork, beef and chorizo sausage; cage-free eggs; traditionally made tortillas; herb-roasted skin-on potatoes; house-made green chile and salsas; and numerous local and organic ingredients. EVOL's burritos, produced by Phil's Fresh Foods LLC.

Sell $48M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-05-13 I and love and you

Boulder, Colorado, United States

I and love and you is a producer and supplier of pet food products. I and love and you make super-premium pet food products that are made with real meat, fish, or poultry and contain no grains, fillers, or anything artificial. I and love and you was founded in 2011 and is based in Boulder, Colorado.

Buy -
Mergr

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