M&A Deal Summary

Pernod Ricard Acquires Castle Brands

On August 28, 2019, Pernod Ricard acquired beverage company Castle Brands for 223M USD

Acquisition Highlights
  • This is Pernod Ricard’s 7th transaction in the Beverages sector.
  • This is Pernod Ricard’s 2nd largest (disclosed) transaction.
  • This is Pernod Ricard’s 3rd transaction in the United States.
  • This is Pernod Ricard’s 2nd transaction in New York.

M&A Deal Summary

Date 2019-08-28
Target Castle Brands
Sector Beverages
Buyer(s) Pernod Ricard
Deal Type Add-on Acquisition
Deal Value 223M USD
Advisor(s) Perella Weinberg Partners
Houlihan Lokey (Financial)
Holland & Knight LLP
Sullivan & Cromwell (Legal)

Target

Castle Brands

New York, New York, United States
website
Castle Brands, Inc. is a developer and international marketer of premium beverage alcohol brands. Castle Brands, Inc. offers premium and super-premium rums, whiskey, liqueurs, vodka, tequila, wine, amaretto, and other spirits, as well as ginger beer and ready-to-drink cocktails. Castle Brands was established in 2009 and is based in New York City.

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Buyer(S) 1

Buyer

Pernod Ricard

Paris, France

website


Category Company
Founded 1805
Sector Beverages
Employees18,776
Revenue 10.7B EUR (2022)
DESCRIPTION

Pernod Ricard has established itself as number one in the Premium segment. It operates through 80 affiliates and has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy, known as Premiumisation. Pernod Ricard was founded in 1805 and is based in Paris, France.


DEAL STATS #
Overall 7 of 9
Sector (Beverages) 7 of 9
Type (Add-on Acquisition) 5 of 7
State (New York) 2 of 2
Country (United States) 3 of 3
Year (2019) 3 of 3
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-14 Rabbit Hole Whiskey

Louisville, Kentucky, United States

Rabbit Hole Whiskey produces a range of award-winning spirits from its iconic distillery in the heart of Louisville. Its Straight Bourbon and Rye whiskeys are distilled in a Vendôme copper column still with rigorously selected cereals.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-05 La Hechicera

Barranquilla, Colombia

La Hechicera is a Colombian ultra-premium rum launched in 2012. La Hechicera became a gold standard in upmarket rum, thanks to its La Hechicera Reserva Familiar, a blend of rums without added sugar, aged in former bourbon barrels made of American white oak. The brand’s unique craftmanship makes La Hechicera one of the most exclusive high-end rums.

Buy -