Perion Mergers and Acquisitions Summary

Internet Software And ServicesCompany

Perion has acquired 8 companies, including 3 in the last 5 years. A total of 1 acquisition came from private equity firms.

Perion’s largest acquisition to date was in 2015, when it acquired Intercept Interactive for $180M. Perion has acquired in 2 different US states, and 4 countries. The Company’s most targeted sectors include marketing (25%) and media (25%).

Join Mergr and gain access to Perion’s M&A summary, the M&A summaries of companies just like it, as well as recent M&A activity in the internet software and services sector.

M&A Summary

  • M&A Total Activity8
    • M&A Buy Activity8
  • Total Sectors Invested 5
  • Total Countries Invested 4
  • M&A Buy/Sell Connections 2
  • M&A Advisors 5

Perion

Perion Network Ltd.

Building A, 4th Floor,
Holon, 5885849
Israel,
972 7 3398 1000
www.perion.com

Perion is a performance-based media and Internet company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetize their application or content and expand their reach to larger audiences, based on its own experience as an app developer. Perion's software monetization platform, Perion Codefuel, empowers digital businesses to optimize installs, analyze data and maximize revenue. Our app promotion platform, Perion Lightspeed, enables developers to make wise decisions on where to spend advertising budgets to produce the highest yield and the most visibility. Perion was founded in 1999 and is based in Holon, Israel.


M&A Summary

Buy vs Sell

Year ≤ '18 '19 '20 '21 '22 '23 T
Buy (0.6/yr) # 5 1 1 1 - - 8
vol $242M $22M $94M $358M
Sell (0.0/yr) # - - - - - - 0
  8

Most Recent M&A

Company Date Value Type
Vidazoo Ltd. 2021-10-04 94M USD Add-on Acquisition
Tel-Aviv, Israel · www.vidazoo.com
Pub Ocean 2020-07-22 22M USD Add-on Acquisition
New York, New York · www.pubocean.com
Septa Communications LLC 2019-04-01 - Add-on Acquisition
Kiev, Ukraine · www.captaingrowth.ai
Intercept Interactive, Inc. (Undertone Networks) 2015-12-01 180M USD Add-on Acquisition
New York, New York · www.undertone.com
MakeMeReach 2015-02-11 - Add-on Acquisition
Paris, France · www.makemereach.com
Grow Mobile, Inc. 2014-06-30 17M USD Add-on Acquisition
Menlo Park, California · www.growmobile.com
Conduit’s ClientConnect business 2014-01-02 - Add-on Acquisition
New York, New York
SweetIM Technologies Ltd. 2012-12-03 45M USD Add-on Acquisition
Raanana, Israel · www.sweetim.sweetpacks.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Information Technology 2 (25%) 94M (26%) - -
Marketing 2 (25%) 180M (50%) - -
Media 2 (25%) 22M (6%) - -
Internet Software and Services 1 (13%) 45M (13%) - -
Software 1 (13%) 17M (5%) - -
Total 8 $358M - -

By Geo

State/Country Buy Value Sell Value
United States 4 219M - -
  New York 3 202M - -
  California 1 17M - -
Israel 2 139M - -
France 1 - - -
Ukraine 1 - - -
Domestic 2 (25%) 139M (39%) - -
Cross-border 6 (75%) 219M (61%) - -
Total 8 $358M - -

Top M&A Advisors

Financial Deals
Needham & Co. LLC
1
Waller Capital Partners LLC
1
JMP Securities
1
Legal Deals
Kramer Levin Naftalis & Frankel LLP
1
Goldfarb Seligman & Co. LLP
1

Deal Values

buy # Total
$100M to $1B 1 $180M
< $100M 4 $178M
TOTAL $358M
Largest Intercept Interactive, Inc. (Undertone Networks)
$180M (2015-12-01)

M&A Connections

Deals
Acquired from
Investor(s)
13%
1 (13%)
Strategic(s)
13%
1 (13%)

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