Performance Interactive Alliance - M&A Summary, Ownership, and Business Overview

MarketingCompany

Performance Interactive Alliance M&A Summary

Performance Interactive Alliance has acquired 5 companies of its own, including 2 in the last 5 years. A total of 1 acquisition came from private equity firms.

The Company’s most targeted sectors include media (40%) and marketing (20%).

Performance Interactive Alliance Ownership

Who owns Performance Interactive Alliance?

Performance Interactive Alliance is owned by Equistone Partners Europe Limited. It was acquired on April 28, 2014.

Is Performance Interactive Alliance PE-backed?

Yes. Performance Interactive Alliance is owned by private equity investor Equistone Partners Europe Limited.

Performance Interactive Alliance Business Overview

Where is Performance Interactive Alliance headquartered?

Performance Interactive Alliance is headquartered in Hamburg, Germany.

How many employees does Performance Interactive Alliance have?

Performance Interactive Alliance has 360 employees.

What sector is Performance Interactive Alliance in?

Performance Interactive Alliance is a marketing company.

M&A Summary

  • M&A Total Activity5
    • M&A Buy Activity5
  • Total Sectors Invested 4
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 2

Performance Interactive Alliance (PIA)

Performance Interactive Alliance

ABC-Straße 21,
Hamburg, 20354
Germany,
+49 40.524 70 59-0
www.pia.me

Performance Interactive Alliance (PIA) began as a consolidation of four independent online marketing businesses: Performance Media, Blue Summit Media, Econda and Delasocial. Their services include digital marketing and advertising, social media monitoring, web analytics, search engine optimisation and search engine advertising.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.2/yr) # 4 1 - - - - 5
Sell (0.0/yr) # - - - - - - 0
  5

Most Recent M&A

Company Date Value Type
NORDPOL+ Agentur für Kommunikation GmbH 2020-01-24 - Add-on Acquisition
Hamburg, Germany · www.nordpol.com
UDG United Digital Group 2019-01-23 - Add-on Acquisition
Hamburg, Germany · www.udg.de
SoQuero GmbH 2014-10-02 - Add-on Acquisition
Frankfurt, Germany · www.soquero.de
Dymatrix Consulting Group GmbH 2014-08-11 - Add-on Acquisition
Stuttgart, Germany · www.dymatrix.de
Performance Media Deutschland GmbH 2014-03-27 - Merger
Hamburg, Germany · www.performance-media.de
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Media 2 (40%) - - -
Business Services 1 (20%) - - -
Digital Media 1 (20%) - - -
Marketing 1 (20%) - - -
Total 5 - - -

By Geo

State/Country Buy Value Sell Value
Germany 5 - - -
Total 5 - - -

M&A Connections

Deals
Acquired from
Investor(s)
20%
1 (20%)
Strategic(s)
20%
1 (20%)

Company Summary

SECTOR

Marketing

Revenue

140   2013
(millions of EUR)

Employees

360

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