M&A Deal Summary

PepsiCo Acquires BFY Brands

On December 2, 2019, PepsiCo acquired food company BFY Brands from Permira

Acquisition Highlights
  • This is PepsiCo’s 15th transaction in the Food sector.
  • This is PepsiCo’s 16th transaction in the United States.
  • This is PepsiCo’s 2nd transaction in New York.

M&A Deal Summary

Date 2019-12-02
Target BFY Brands
Sector Food
Buyer(s) PepsiCo
Sellers(s) Permira
Deal Type Add-on Acquisition
Advisor(s) J.P. Morgan Securities (Financial)
Fried Frank Harris Shriver & Jacobson (Legal)

Target

BFY Brands

Liberty, New York, United States
BFY Brands LLC is a snack manufacturer under the brand PopCorners snacks. BFY Brands was founded in 1998 and is based in Liberty, New York.

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Buyer(S) 1

Buyer

PepsiCo

Purchase, New York, United States

Category Company
Founded 1898
Sector Beverages
Employees319,000
Revenue 91.9B USD (2024)
DESCRIPTION
PepsiCo office in Columbia, Maryland.
PepsiCo office in Columbia, Maryland.

PepsiCo is a global food and beverage company. PepsiCo's brands include Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. Through its operations, authorized bottlers, contract manufacturers and other third parties, PepsiCo makes, markets, distributes and sells a wide variety of beverages, foods and snacks. PepsiCo was founded in 1898 and is based in Purchase, New York.


DEAL STATS #
Overall 25 of 28
Sector: Food M&A 15 of 16
Type: Add-on Acquisition M&A Deals 17 of 20
State: New York M&A 2 of 2
Country: United States M&A 16 of 19
Year: 2019 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-19 Pioneer Foods

Johannesburg, South Africa

Pioneer Foods is a producer and distributor of a range of branded food and beverage products. For shoppers around the world, Pioneer Foods is the food and beverage company that develops and delivers products that help them and their families realise their full potential and live better lives through the company's quest and purpose to consistently establish new and enhanced ways of producing, distributing, marketing and selling products. Pioneer Foods was founded in 1996 and is based in Johannesburg, South Africa.

Buy $1.7B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-11 Rockstar Energy Beverage

Las Vegas, Nevada, United States

Rockstar, Inc. is a producer of beverages specialized for active lifestyles from athletes to rock stars. Rockstar products are available in over 30 flavors at convenience and grocery outlets in over 30 countries. Rockstar was founded in 2001 and is based in Las Vegas, Nevada.

Buy $3.9B

Seller(S) 1

SELLER

Permira

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1985
PE ASSETS 80.0B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Permira is a mega-sized private equity firm that targets large company investments around the world. Permira invests to support acquisitions, leveraged buyouts, take-privates, turnarounds, and growth buyouts. Areas of interest include healthcare, financial services, chemicals, consumer products and services, industrial products and services, technology, media, and telecom. Permira will consider opportunities in Europe, Asia, and North America. Permira was formed in 1985 and has offices in Menlo Park, Frankfurt, Luxembourg, London, Hong Kong, Madrid, Milan, Paris, Stockholm, Tokyo, Guernsey and New York City.


DEAL STATS #
Overall 71 of 97
Sector: Food M&A 3 of 3
Type: Add-on Acquisition M&A Deals 27 of 30
State: New York M&A 2 of 5
Country: United States M&A 12 of 22
Year: 2019 M&A 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-25 TeamViewer

Goppingen, Germany

TeamViewer is a provider of secure remote support software with a focus on the SMB market. TeamViewer was established in 2005 and is based in Goppingen, Germany.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-23 P&I

Wiesbaden, Germany

P&I is an internationally operating, full suite provider of cloud-based HR software solutions and a driver of innovation in HR technology. P&I’s scalable subscription-based platform exhibits characteristics that resonate with Hg Saturn’s core focus, with a broad, diversified and loyal customer base, and has delivered an exceptional historical operating performance. P&I was founded in 1968 and is based in Wiesbaden, Germany.

Sell €2.0B