Investment Summary

Pencarrow Private Equity Invests In Petdirect

On February 28, 2024, private equity firm Pencarrow Private Equity invested in e-commerce company Petdirect

Investment Highlights
  • This is Pencarrow Private Equity’s 1st transaction in the E-Commerce sector.
  • This is Pencarrow Private Equity’s 23rd transaction in New Zealand.

Investment Summary

Date 2024-02-28
Target Petdirect
Sector E-Commerce
Investor(s) Pencarrow Private Equity
Deal Type Growth Capital

Target

Petdirect

Auckland, New Zealand
website
Petdirect is an online retailer of third-party branded pet specialty products, including food, health, toys and accessories. Petdirect was founded in 2020 and is based in Auckland, New Zealand.

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Investor(S) 1

Investor

Pencarrow Private Equity

Wellington, New Zealand

Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 1993
PE ASSETS 692M NZD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Pencarrow Private Equity is a private equity firm focused on investing in New Zealand owned and operated businesses. Pencarrow looks to support management buyouts, management buy-ins, and provide expansion capital for companies operating in a variety of sectors. Areas of interest include building materials, distribution, manufacturing, consumer products, business services, and capital equipment. Target companies are typically valued between NZ$20 and $150 million where the Firm can commit $10 to $30 million in equity capital. Pencarrow Private Equity was formed in 1993 and is based in Wellington, New Zealand.


DEAL STATS #
Overall 24 of 24
Sector (E-Commerce) 1 of 1
Type (Growth Capital) 9 of 9
Country (New Zealand) 23 of 23
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-02 Shoof International

Cambridge, New Zealand

Shoof International is an importer, manufacturer, and distributor of farming and animal equipment across farm animal and maintenance, home and hobby, companion animal and vet professional product groups. Shoof International was founded in 1973 and is based in Cambridge, New Zealand.

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