Investment Summary

PeakEquity Partners and General Atlantic Invest In HighLevel

On November 6, 2021, private equity firm PeakEquity Partners and growth capital firm General Atlantic invested in software company HighLevel

Investment Highlights
  • This is PeakEquity Partners’ 3rd and General Atlantic’s 21st transaction in the Software sector.
  • This is PeakEquity Partners’ 8th and General Atlantic’s 144th transaction in the United States.
  • This is PeakEquity Partners’ 1st and General Atlantic’s 11th transaction in Texas.

Investment Summary

Date 2021-11-06
Target HighLevel
Sector Software
Investor(s) PeakEquity Partners
General Atlantic
Deal Type Growth Capital
Advisor(s) Vista Point Advisors (Financial)

Target

HighLevel

Dallas, Texas, United States
HighLevel is an all-in-one, white-label marketing platform for agencies & consultants. HighLevel platform provides agencies with the tools (CRM, Email, 2-Way SMS, Funnel Builder, Workflows, Facebook & Instagram messaging, and more), the support, and the resources to help agencies grow and scale. HighLevel was formed in 2018 and is based in Dallas, Texas.

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Investor(S) 2

Investor
DESCRIPTION

PeakEquity Partners is a private equity firm focused on acquiring enterprise software and solutions companies. Specific areas of interest include enterprise infrastructure software, enterprise application software, business analytics, business intelligence, big data, IoT, supply chain management, and information security. PeakEquity looks to invest at least $20 million per transaction and targets businesses with $10 to $50 million of revenue. PeakEquity Partners was formed in 2014 and is based in Radnor, Pennsylvania.


DEAL STATS #
Overall 8 of 9
Sector: Software M&A 3 of 3
Type: Growth Capital M&A Deals 6 of 7
State: Texas M&A 1 of 2
Country: United States M&A 8 of 9
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-20 G5

Bend, Oregon, United States

G5 is a digital marketing software and services platform for multifamily properties. G5’s mission is to empower clients to outsmart and outperform their competition through smarter marketing, unmatched marketing technology, and a deep bench of talent that puts marketing performance first. G5 was founded in 2005 and is based in Bend, Oregon.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-28 Xeeva

Southfield, Michigan, United States

Xeeva is a provider of intelligent cloud-based procurement software and financial solutions for indirect spend and MRO. Used in over 45 countries and available in 18 languages, their software suite automates the source-to-pay process with open communication for e-invoicing, procurement, and sourcing. Xeeva was founded in 2014 and is based in Southfield, Michigan.

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Investor

General Atlantic

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1980
PE ASSETS 105.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

General Atlantic is a large private equity firm that invests globally in growth-oriented public and private companies. Broad areas of interest include financial services, media and consumer, healthcare, enterprise solutions, communications and electronics, and energy. General Atlantic looks to invest $40 to $400 million in transactions that support growth, expansions, buy-outs, consolidations and build-ups. General Atlantic seeks to make 8 to 12 investments per year with an investment horizon of five to ten years. The Firm's geographic coverage spans North America; Europe; Asia/Pacific; and India. General Atlantic was formed in 1980 and is based in New York, New York.


DEAL STATS #
Overall 304 of 364
Sector: Software M&A 21 of 28
Type: Growth Capital M&A Deals 123 of 139
State: Texas M&A 11 of 13
Country: United States M&A 144 of 175
Year: 2021 M&A 40 of 46
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-29 Sonendo

Laguna Hills, California, United States

Sonendo is a developer of an innovative and disruptive technologies to transform dentistry by saving teeth through sound science. Sonendo was founded in 2006 and is based in Laguna Hills, California.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-11 SMG Group

Zurich, Switzerland

SMG Group is a group of Swiss digital classifieds and marketplace assets in the real estate, car, generalist and financial services sectors. SMG Group was formed in 2021 and is based in Zurich, Switzerland.

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