M&A Deal Summary

PathFactory Acquires Uberflip

On July 15, 2024, PathFactory acquired internet software and services company Uberflip from Updata Partners

Acquisition Highlights
  • This is PathFactory’s 1st transaction in the Internet Software and Services sector.
  • This is PathFactory’s 1st transaction in Canada.
  • This is PathFactory’s 1st transaction in Ontario.

M&A Deal Summary
Date 2024-07-15
Target Uberflip
Sector Internet Software and Services
Buyer(s) PathFactory
Sellers(s) Updata Partners
Deal Type Add-on Acquisition

Target

Uberflip

Toronto, Ontario, Canada
Uberflip is a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. By providing marketers with the tools they need to boost engagement, generate leads, and fuel demand generation, they can better leverage content to meet their goals. Uberflip was founded in 2012 and is based in Toronto, Ontario.

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Buyer(S) 1

Buyer

PathFactory

Toronto, Ontario, Canada
Category Company
Founded 2012
Sector Internet Software and Services
DESCRIPTION

PathFactory is a provider of an intelligent content platform for B2B digital marketing. PathFactory was founded in 2012 and is based in Toronto, Ontario.

DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2024) 1 of 1

Seller(S) 1

SELLER

Updata Partners

Washington, District of Columbia, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 1998
PE ASSETS 1.5B USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Updata Partners is the investment affiliate of Updata Advisors, an East Coast US based investment bank. Updata Partners looks to invest in growth oriented information technology businesses from early-stage to buyout, with revenues up to $50 million. Updata Partners typically invests between $15 and $100 million as a lead or co-lead investor. Within information technology, Updata has specific interest in; infrastructure software, physical and digital security, storage software, educational software, internet and interactive technology, media and wireless infrastructure and services, financial technology software, retail technology, business intelligence, subscription-based and on-demand information services, and business services. Updata Partners was formed in 1998 and is based in Washington DC.

DEAL STATS #
Overall 45 of 45
Sector (Internet Software and Services) 8 of 8
Type (Add-on Acquisition) 32 of 32
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-14 Nerdio

Chicago, Illinois, United States

Nerdio is a Microsoft cloud infrastructure management platform that allows MSPs and enterprises to deploy, manage, and control the costs of Azure Virtual Desktop, Windows 365, and Microsoft Intune. Nerdio is based in Chicago, Illinois.

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