Add-on Acquisition • Consumer Products

PDC Brands Acquires ME! Bath

On April 13, 2017, PDC Brands acquired consumer products company ME! Bath

Acquisition Context
  • This is PDC Brands’ 3rd transaction in the Consumer Products sector.
  • This is PDC Brands’ 3rd transaction in the United States.

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M&A Deal Summary

Date April 13, 2017
Target ME! Bath
Sector Consumer Products
Buyer(s) PDC Brands
Deal Type Add-on Acquisition

Target Company

ME! Bath

United States
ME! Bath offers fizzing fun that includes many skincare benefits, all hand crafted in the USA. Company is an authority of bath bombs since 2002.
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Buyer Overview 1

Buyer

PDC Brands

Stamford, Connecticut, United States

Category Company
Founded 1981
Sector Consumer Products
DESCRIPTION

PDC Brands is a beauty and wellness company. PDC Brands’ portfolio of category-leading brands includes Cantu, Dr Teal’s, Eylure, and Body Fantasies. PDC Brands’ portfolio of products can be found at major mass, chain drug, grocery and specialty retailers throughout the US, UK and in over 60 markets globally. PDC Brands is based in Stamford, Connecticut.


Deal Context for Buyer #
Overall 4 of 4
Sector: Consumer Products 3 of 3
Type: Add-on Acquisition 3 of 3
Country: United States 3 of 3
Year: 2017 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-04 Original Additions

London, United Kingdom

Original Additions serves the Retail and Professional markets with its three major beauty brands. Original Additions is a company with many years’ experience within the beauty industry and is dedicated to the development of market-leading products through research and trend analysis to maximize sales potential and consumer demand. With distribution established in 40 countries, we have developed a dynamic business model that enables us to both drive new consumers to our product categories and create brand loyalty.

Buy -