M&A Deal Summary

Pantastic Acquires LimeSpot

On August 12, 2022, Pantastic acquired information technology company LimeSpot

Acquisition Highlights
  • This is Pantastic’s 1st transaction in the Information Technology sector.
  • This is Pantastic’s 1st transaction in Canada.
  • This is Pantastic’s 1st transaction in British Columbia.

M&A Deal Summary

Date 2022-08-12
Target LimeSpot
Sector Information Technology
Buyer(s) Pantastic
Deal Type Add-on Acquisition

Target

LimeSpot

Vancouver, British Columbia, Canada
LimeSpot is an AI-powered e-commerce personalization application that offers a suite of products to improve the buying experience throughout the customer journey. These include Personalizer, a product recommendation offering, which provides highly targeted, AI-driven recommendations on e-commerce websites. Segmented Experiences, a real-time segmentation engine that allows brands to create dynamic website experiences based on rich audience segmentation data; and a Google Shopping performance optimization solution that increases Return on Ad Spend (ROAS) by combining audience data, product attributes, and behavioral data. LimeSpot was formed in 2013 and is based in Vancouver, British Columbia.

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Buyer(S) 1

Buyer

Pantastic

San Francisco, California, United States

Category Company
Sector E-Commerce
DESCRIPTION

Pantastic is an e-commerce company that provides powerful products and services to help independent brands thrive. The company provides an enterprise-grade application layer that independent brands use to power their e-commerce operations at any scale. Products include AI-powered products to enhance each step of the customer journey and a smart, scalable merchandising offering. Pantastic is based in San Francisco, California.


DEAL STATS #
Overall 2 of 4
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 3
State: British Columbia M&A 1 of 1
Country: Canada M&A 1 of 2
Year: 2022 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-23 CartHook

Portland, Oregon, United States

Carthook is an e-commerce company that provides a platform for online businesses to optimize their checkout process and increase their sales. The company's software allows businesses to create customizable, mobile-friendly checkout pages, offer upsells and cross-sells to customers, and recover abandoned carts through email and SMS reminders. With a focus on customer experience and conversion optimization, Carthook helps businesses increase their revenue and reduce cart abandonment rates.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-23 Uporder

Toronto, Ontario, Canada

Uporder is a Canadian e-commerce company that specializes in post-purchase marketing. The company's software enables online retailers to customize and automate their transactional emails, such as order confirmations, shipping notifications, and receipts, with targeted marketing messages, promotions, and upsells. With Uporder, retailers can turn their transactional emails into revenue-generating opportunities and build stronger customer relationships.

Buy -