Outbrain - M&A Summary and Business Overview

Internet Software And ServicesCompany

Outbrain M&A Summary

Outbrain has acquired 8 companies, including 2 in the last 5 years.

Outbrain’s largest acquisition to date was in 2021, when it acquired Video Intelligence AG for $55M. Outbrain has acquired in 3 different US states, and 3 countries. The Company’s most targeted sectors include internet software and services (63%) and information technology (25%).

Outbrain Business Overview

Where is Outbrain headquartered?

Outbrain is headquartered in New York, New York.

What is Outbrain’s revenue?

Outbrain disclosed revenue of 767M USD for 2020 and 687M USD for 2019.

What sector is Outbrain in?

Outbrain is an internet software and services company.

When was Outbrain founded?

Outbrain was founded in 2006.

M&A Summary

  • M&A Total Activity8
    • M&A Buy Activity8
  • Total Sectors Invested 3
  • Total Countries Invested 3
  • M&A Buy/Sell Connections 1

Outbrain

Outbrain, Inc.

111 W 19th St, 3th floor,
New York, New York 10011
United States,
(646) 867-0149
www.outbrain.com

Outbrain is a content recommendation engine, reaching a highly engaged audience through distribution on top publisher sites, including USA Today, iVillage, PC Magazine, Chicago Tribune, Newsweek, The Daily Beast and Slate. The company provides publishers a service for recommended links to increase traffic and generate revenue, and marketers a way to distribute content alongside the publisher's own editorial recommendations. Outbrain was formed in 2006 and is based in New York, New York.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.2/yr) # 7 - 1 - - - 8
vol $55M $55M
Sell (0.0/yr) # - - - - - - 0
  8

Most Recent M&A

Company Date Value Type
Video Intelligence AG 2021-11-22 55M USD Add-on Acquisition
Zürich, Switzerland · www.vi.ai
Ligatus GmbH 2019-04-02 - Add-on Acquisition
Cologne, Germany · www.ligatus.com
AdNgin 2018-06-05 - Add-on Acquisition
New York City, New York · www.adngin.com
Zemanta, Inc. 2017-07-25 - Add-on Acquisition
Midtown, New York · www.zemanta.com
Revee 2016-03-03 - Add-on Acquisition
Los Angeles, California · www.revee.com
Visual Revenue, Inc. 2013-03-07 - Add-on Acquisition
New York, New York
Scribit LLC 2012-12-11 - Add-on Acquisition
Atlanta, Georgia
Surphace, Inc. 2011-02-02 - Divestiture
San Francisco, California · www.surphace.com
View All >>

Business Unit M&A

Company Acquired Add-On/Sale Date #
Zemanta, Inc.    - Zemanta, Inc. - Editorial Assistant and Related Posts Technology and Assets 2016-09-08 1
Midtown, New York · www.zemanta.com Boulder, California

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 5 (63%) 55M (100%) - -
Information Technology 2 (25%) - - -
Marketing 1 (13%) - - -
Total 8 $55M - -

By Geo

State/Country Buy Value Sell Value
United States 6 - - -
  New York 3 - - -
  California 2 - - -
  Georgia 1 - - -
Germany 1 - - -
Switzerland 1 55M - -
Domestic 6 (75%) - - -
Cross-border 2 (25%) 55M (100%) - -
Total 8 $55M - -

Deal Values

buy # Total
< $100M 1 $55M
TOTAL $55M
Largest Video Intelligence AG
$55M (2021-11-22)

M&A Connections

Deals
Acquired from
Strategic(s)
13%
1 (13%)

Company Summary

SECTOR

Internet Software and Services

Revenue

767   12% 2020
687   2019
(millions of USD)

Established

2006

Public

NASDAQ: OB

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