Add-on Acquisition • Information Technology

Outbrain Acquires AdNgin

On June 5, 2018, Outbrain acquired information technology company AdNgin

Acquisition Context
  • This is Outbrain’s 2nd transaction in the Information Technology sector.
  • This is Outbrain’s 6th transaction in the United States.
  • This is Outbrain’s 3rd transaction in New York.

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M&A Deal Summary

Date June 5, 2018
Target AdNgin
Sector Information Technology
Buyer(s) Outbrain
Deal Type Add-on Acquisition

Target Company

AdNgin

New York City, New York, United States
AdNgin is an UI optimization company built to enhance the reader experience. AdNgin is based in New York City, New York.
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Buyer Overview 1

Buyer

Outbrain

New York, New York, United States

Category Company
Founded 2006
Sector Internet Software and Services
Employees942
Revenue 890M USD (2024)
DESCRIPTION

Outbrain is a content recommendation engine, that reaches a highly engaged audience through distribution on top publisher sites, including USA Today, iVillage, PC Magazine, Chicago Tribune, Newsweek, The Daily Beast and Slate. The company provides publishers a service for recommended links to increase traffic and generate revenue, and marketers a way to distribute content alongside the publisher's own editorial recommendations. Outbrain was formed in 2006 and is based in New York City.


Deal Context for Buyer #
Overall 6 of 9
Sector: Information Technology 2 of 2
Type: Add-on Acquisition 5 of 8
State: New York 3 of 3
Country: United States 6 of 6
Year: 2018 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-25 Zemanta

Midtown, New York, United States

Zemanta, Inc. is an omni-channel demand side platform for media agencies to automate paid content promotion across programmatic networks. Zemanta, Inc. was established in 2007 and is headquartered in Midtown, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-02 Ligatus

Cologne, Germany

Ligatus GmbH is an advertising solutions provider. Ligatus GmbH was founded in 2003 and is based in Cologne, Germany.

Buy -