Optimizely - M&A Summary, Ownership, and Business Overview

Internet Software And ServicesCompany

Optimizely M&A Summary

Optimizely has acquired 5 companies of its own, including 3 in the last 5 years. A total of 2 acquisitions came from private equity firms.

Optimizely has acquired in 3 different US states, and 2 countries. The Company’s most targeted sectors include software (100%).

Optimizely Ownership

Who owns Optimizely?

Optimizely is owned by EPiServer Group AB and Foresight Private Equity. It was acquired on September 3, 2020.

Is Optimizely PE-backed?

Yes. Optimizely is owned by private equity investors EPiServer Group AB and Foresight Private Equity.

Optimizely Business Overview

Where is Optimizely headquartered?

Optimizely is headquartered in New York, New York.

What sector is Optimizely in?

Optimizely is an internet software and services company.

When was Optimizely founded?

Optimizely was founded in 2009.

M&A Summary

  • M&A Total Activity4
    • M&A Buy Activity4
  • Total Sectors Invested 1
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 2

Optimizely

Optimizely, Inc.

119 5th Ave 7th floor,
New York, New York 10003
United States,
(603) 594-0249
www.optimizely.com

Optimizely is a website optimization platform that provides A/B testing, multivariate testing and website personalization services for businesses. Optimizely was formed in 2009 and is based in New York.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.4/yr) # 2 - 2 - - - 4
Sell (0.0/yr) # - - - - - - 0
  4

Most Recent M&A

Company Date Value Type
NewsCred, Inc. 2021-12-01 - Add-on Acquisition
New York, New York · www.welcomesoftware.com
Zaius, Inc. 2021-03-22 - Add-on Acquisition
Boston, Massachusetts · www.zaius.com
Experiment Engine 2017-04-19 - Add-on Acquisition
Austin, Texas · www.experimentengine.com
Synference Ltd. 2014-06-26 - Add-on Acquisition
Dublin, Ireland · www.synference.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Software 4 (100%) - - -
Total 4 - - -

By Geo

State/Country Buy Value Sell Value
United States 3 - - -
  Texas 1 - - -
  New York 1 - - -
  Massachusetts 1 - - -
Ireland 1 - - -
Domestic 3 (75%) - - -
Cross-border 1 (25%) - - -
Total 4 - - -

M&A Connections

Deals
Acquired from
Investor(s)
25%
1 (25%)

 Subscribe to unlock this and 203,285
investor and company profiles

Sign-up today to get full access

  • check  Unlimited Searches
  • check  Unlimited Profile Views
  • check  Build and Export Lists of
    • PE Backed Companies
    • Direct Investors & Acquirers
    • Advisors
    • Deals
    • & More

What's Mergr?

We built Mergr to save people the arduous and time-consuming process of tracking when companies are bought, sold, and who currently owns them.

Every day, new opportunities emerge around M&A and we help professionals of all types comb through transactions, investors, and corporate acquirers via an easy-to-use web database that is accessible to anyone.

Try us for 1 week free today!

Mergr, the Easiest-to-Use PE and M&A DB


Key Benefits

  • Stay informed on events in your industry
  • M&A research that takes seconds (not all afternoon)
  • Better understand your customers and prospects
  • Discover active buyers (or sellers)
Search
  • 4.6K Private Equity Firms
  • 195K M&A Transactions
  • 199K Companies Involved in M&A
    (Buyer, Seller, or Target)
  • 3.6K M&A Advisors
    (Investment Banks and Law Firms)
  • 75K M&A Contacts
    (PE and M&A Advisors)

Ready to try?

Join FREE for 1 Week

No obligation. Cancel anytime.