Investment Summary

North Castle Partners Invests In Echelon Fitness

On July 11, 2019, private equity firm North Castle Partners invested in consumer products company Echelon Fitness

Investment Highlights
  • This is North Castle Partners’ 14th transaction in the Consumer Products sector.
  • This is North Castle Partners’ 39th transaction in the United States.
  • This is North Castle Partners’ 2nd transaction in Tennessee.

Investment Summary
Date 2019-07-11
Target Echelon Fitness
Sector Consumer Products
Investor(s) North Castle Partners
Deal Type Growth Capital

Target

Echelon Fitness

Chattanooga, Tennessee, United States
Echelon Fitness is a developer, marketer, and distributor of connected indoor bikes, stationary bikes, other fitness equipment, and on-demand and live-streaming fitness content. Echelon Fitness is based in Chattanooga, Tennessee.

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Investor(S) 1

Investor

North Castle Partners

Greenwich, Connecticut, United States

Investor

Category Private Equity Firm
Founded 1997
Size Middle-Market
Type Sector Focused
DESCRIPTION

North Castle Partners is a specialist private equity firm that targets investments in consumer-driven product and service businesses. North Castle seeks control investments in companies that benefit from consumers looking to live 'healthier' lives as well as businesses that benefit from the baby boomer population. Specific areas of interest include aesthetics and personal care, consumer health, fitness and recreation, home and leisure, and nutrition. North Castle was formed in 1997 and is based in Greenwich, Connecticut.

DEAL STATS #
Overall 41 of 48
Sector (Consumer Products) 14 of 19
Type (Growth Capital) 13 of 17
State (Tennessee) 2 of 2
Country (United States) 39 of 46
Year (2019) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-11 CR Fitness

Wyckoff, New Jersey, United States

CR Fitness is a franchisee of Crunch Fitness with 21 clubs across Florida (Tampa, Sarasota, Clearwater, Orlando) and Georgia (Atlanta) markets. CR Fitness is based in Wyckoff, New Jersey.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-01 Five Iron Golf

New York, New York, United States

Five Iron Golf is an urban indoor golf experience that combines a unique mixture of golf, design, and entertainment with the vision of making the game more inclusive and accessible. Five Iron Golf was founded in 2017 and is based in New York City.

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Mergr

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