M&A Deal Summary

News Corp Acquires Unruly Group

On September 16, 2015, News Corp acquired internet software and services company Unruly Group from Amadeus Capital Partners and BGF for 58M GBP

Acquisition Highlights
  • This is News Corp’s 7th transaction in the Internet Software and Services sector.
  • This is News Corp’s 10th largest (disclosed) transaction.
  • This is News Corp’s 2nd transaction in the United Kingdom.

M&A Deal Summary
Date 2015-09-16
Target Unruly Group
Sector Internet Software and Services
Buyer(s) News Corp
Sellers(s) Amadeus Capital Partners
BGF
Deal Type Add-on Acquisition
Deal Value 58M GBP
Advisor(s) LUMA Partners LLC (Financial)

Target

Unruly Group

London, United Kingdom
website
Unruly Group Ltd. is an ad tech company that gets videos watched, tracked and shared across the Open Web.

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Buyer(S) 1

Buyer

News Corp

New York, New York, United States

website

Category Company
Founded 2012
Sector Media
Employees25,500
Revenue 10.4B USD (2022)
DESCRIPTION

News Corp is a diversified international media and entertainment company with operations in eight industry segments: filmed entertainment; television; cable network programming; direct broadcast satellite television; magazines and inserts; newspapers; book publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and the Pacific Basin. News Corp was formed in 2012 and is based in New York City.

DEAL STATS #
Overall 19 of 24
Sector (Internet Software and Services) 7 of 7
Type (Add-on Acquisition) 14 of 16
Country (United Kingdom) 2 of 3
Year (2015) 2 of 2
Size (of disclosed) 10 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-08 VCCircle Network

Noida, India

VCCircle Network is an information services group, which includes VCCircle.com, Techcircle.in, VCCEdge, VCCircle Training.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-30 Amplify Education

Brooklyn, New York, United States

Amplify Education (formerly Wireless Generation), makes online software that allows teachers to track student progress and tailor instruction individually. Amplify is reimagining the way teachers teach and students learn. We enable teachers to manage whole classrooms and, at the same time, empower them to offer more personalized instruction, so that students become more active, engaged learners.

Sell -

Seller(S) 2

SELLER

Amadeus Capital Partners

Investor Investor Investor Investor Investor

website

Category Venture Capital Firm
Founded 1997
PE ASSETS 1.0B USD
Size Large
Type Sector Focused
DESCRIPTION

Amadeus Capital Partners is an early late-stage investor in high growth European technology companies. Specific areas of interest include AI & machine learning, online consumer services, cybersecurity, digital health and medical technology, digital media, enterprise SaaS, fintech, and insurtech. Amadeus Capital Partners was formed in 1997 and is based in London.

DEAL STATS #
Overall 5 of 16
Sector (Internet Software and Services) 2 of 5
Type (Add-on Acquisition) 4 of 13
Country (United Kingdom) 2 of 7
Year (2015) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-23 Magnetic Media Online

New York, New York, United States

Magnetic is a digital technology company specializing in retargeting solutions that combine intent data with display advertising to power brand awareness and direct response campaigns. Magnetic uses billions of search data queries and a proprietary bidder to programmatically buy and reach audiences who have signaled either interest or purchase intent where they spend 96% of their time online – on news sites, blogs, e-commerce sites and social networks. Founded with a specialized focus on search retargeting, Magnetic’s advertising solutions also extend to site retargeting, and include advanced media optimization and buying and creative capabilities.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-10-02 VocalIQ

Cambridge, United Kingdom

VocalIQ is a provider of artificial-intelligence software that helps computers and people speak to each other in a more natural dialogue.

Sell -
SELLER

BGF

Investor Investor Investor Investor Investor

website

Category Growth Capital Firm
Founded 2011
PE ASSETS 2.5B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Business Growth Fund (BGF) is a private investment firm focused on early and growth-stage investing across the UK. The Firm also invests in publicly traded companies. BGF's growth team looks to invest £1 to £15 million in small to mid-sized companies looking for additional capital to pursue growth. BGF was established in 2011 and is headquartered in London.

DEAL STATS #
Overall 2 of 89
Sector (Internet Software and Services) 1 of 9
Type (Add-on Acquisition) 1 of 50
Country (United Kingdom) 2 of 84
Year (2015) 2 of 3
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-15 York Mailing

York, United Kingdom

York Mailing Ltd. is comprises of two web offset printing companies: York Mailing Limited, which specialises in the production of retail flyers and media inserts; and Pindar Scarborough Limited, which specialises in the production of high quality catalogues, principally for the online retail market.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-17 Keenan Recycling

Aberdeen, United Kingdom

Keenan Recycling is a provider of commercial food waste collection services. The business processes food and organic waste turning it into British Standards Institute accredited compost. Keenan Recycling was founded in 2003 and is based in Aberdeen, United Kingdom.

Buy -
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