Newell Brands - M&A Summary and Business Overview

Consumer ProductsCompany

Newell Brands M&A Summary

Newell Brands has acquired 24 companies. A total of 5 acquisitions came from private equity firms. It has also divested 21 assets.

Newell Brands’ largest acquisition to date was in 2015, when it acquired Jarden for $15.4B. It’s largest disclosed sale occurred in 2017, when it sold Newell Brands - Tools to Stanley Black & Decker for $2.0B. Newell Brands has acquired in 12 different US states, and 4 countries. The Company’s most targeted sectors include consumer products (61%) and technology hardware (9%).

Newell Brands Business Overview

Where is Newell Brands headquartered?

Newell Brands is headquartered in Atlanta, Georgia.

What is Newell Brands’ revenue?

Newell Brands disclosed revenue of 10,589M USD for 2021 and 9,385M USD for 2020.

How many employees does Newell Brands have?

Newell Brands has 32,000 employees.

What sector is Newell Brands in?

Newell Brands is a consumer products company.

When was Newell Brands founded?

Newell Brands was founded in 1903.

M&A Summary

  • M&A Total Activity44
    • M&A Buy Activity23
    • M&A Sell Activity21
  • Total Sectors Invested 8
  • Total Countries Invested 4
  • M&A Buy/Sell Connections 26
  • M&A Advisors 6

Newell Brands

Newell Brands, Inc.

6655 Peachtree Dunwoody Road,
Atlanta, Georgia 30328
United States,
(770) 418-7000
www.newellbrands.com

Newell Brands is a marketer of consumer and commercial products. The Company's portfolio of leading brands include Rubbermaid, Sharpie, Graco, Calphalon, Irwin, Lenox, Levolor, Paper Mate, Dymo, Waterman, Parker, Goody, Rubbermaid Commercial Products and Aprica. Newell Brands was formerly known as Newell Rubbermaid. Newell Brands was founded in 1903 and is based in Atlanta, Georgia.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 23 - - - - - 23
vol $25.1B $25.1B
Sell (0.2/yr) # 20 - - 1 - - 21
vol $5.3B $593M $5.9B
  44

Most Recent M&A

Company Date Value Type
First Alert, Inc. 2022-02-07 593M USD Divestiture
Aurora, Illinois · www.firstalert.com
Jadex, Inc. 2019-03-18 500M USD Divestiture
Greer, South Carolina · www.jadexinc.com
Jostens, Inc. 2018-11-07 1.3B USD Divestiture
Minneapolis, Minnesota · www.jostens.com
Goody Products, Inc. 2018-08-13 - Divestiture
Atlanta, Georgia · www.goody.com
Rawlings Sporting Goods Co., Inc. 2018-06-05 - Divestiture
St. Louis, Missouri · www.rawlings.com
Chesapeake Bay Candle 2017-09-07 75M USD Add-on Acquisition
Rockville, Maryland · www.chesapeakebaycandle.com
K2-MDV 2017-05-26 240M USD Divestiture
Seattle, Washington · www.k2sports.com
Newell Brands, Inc. - Fire Starter & Fire Log Business 2017-04-10 - Divestiture
Atlanta, Georgia
Newell Brands, Inc. - Tools 2017-03-10 2.0B USD Divestiture
Atlanta, Georgia
Sistema Plastics Ltd. 2016-12-12 470M USD Add-on Acquisition
Auckland, New Zealand · www.sistemaplastics.com
View All >>

Business Unit M&A

Company Acquired Add-On/Sale Date #
Jarden Corp. 2015-12-14 Rexair LLC 2019-05-01 3
Boca Raton, Florida · www.jarden.com Troy, Michigan · www.rainbowsystem.com
Jarden Corp. 2015-12-14 Pure Fishing, Inc. 2018-11-07 2
Boca Raton, Florida · www.jarden.com Columbia, South Carolina · www.purefishing.com
Jarden Corp. 2015-12-14 The Waddington Group 2018-05-04 1
Boca Raton, Florida · www.jarden.com Covington, Kentucky · www.thewaddingtongroup.com
Irwin Industrial Tool Co., Inc. 2002-03-04 BernzOmatic Corp. 2011-07-05 1
Huntersville, North Carolina · www.irwin.com Columbus, Ohio · www.bernzomatic.com

M&A by Sector

Sector Buy # Value Sell # Value
Consumer Products 14 (61%) 23.0B (92%) 9 (43%) 1.9B (32%)
Building Materials 1 (4%) 450M (2%) 4 (19%) 540M (9%)
Manufacturing 2 (9%) - 2 (10%) 214M (4%)
Technology Hardware 2 (9%) 730M (3%) - -
E-Commerce 1 (4%) - 1 (5%) 215M (4%)
Information Technology 1 (4%) - 1 (5%) -
Machinery 1 (4%) 419M (2%) 1 (5%) 2.0B (33%)
Plastics 1 (4%) 470M (2%) 1 (5%) 500M (9%)
Healthcare Services - - 1 (5%) -
Safety/Security - - 1 (5%) 593M (10%)
Total 23 $25.1B 21 $5.9B

By Geo

State/Country Buy Value Sell Value
United States 20 24.6B 20 5.9B
  Georgia 2 83M 6 2.3B
  Ohio 3 6.4B 1 -
  Massachusetts 3 450M 1 -
  Virginia 3 755M - -
  Illinois 2 308M 1 593M
  Wisconsin 1 - 2 214M
  North Carolina 1 419M 2 540M
  Minnesota 1 - 1 1.3B
  Maryland 1 75M 1 -
  California 1 - 1 215M
  Missouri - - 2 -
  Florida 1 15.4B - -
  Connecticut 1 730M - -
  Washington - - 1 240M
  South Carolina - - 1 500M
Germany 1 - - -
Japan 1 - - -
Netherlands - - 1 -
New Zealand 1 470M - -
Domestic 20 (87%) 24.6B (98%) 20 (95%) 5.9B (100%)
Cross-border 3 (13%) 470M (2%) 1 (5%) -
Total 23 $25.1B 21 $5.9B

Top M&A Advisors

Financial Deals
Robert W. Baird & Co., Inc.
2
Goldman Sachs
2
Morgan Stanley
1
Legal Deals
Simpson Thacher & Bartlett
1
Jones Day
1

Deal Values

buy # Total
> $1B 2 $21.2B
$100M to $1B 8 $3.6B
< $100M 3 $258M
TOTAL $25.1B
Largest Jarden Corp.
$15.4B (2015-12-14)
sell # Total
> $1B 2 $3.3B
$100M to $1B 8 $2.6B
TOTAL $5.9B
Largest Newell Brands, Inc. - Tools
$2.0B (2017-03-10)

M&A Connections

Deals
Acquired from
Investor(s)
17%
4 (17%)
Strategic(s)
13%
3 (13%)
Divested to
Investor(s)
43%
9 (43%)
Strategic(s)
57%
12 (57%)

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