Divestiture • Consumer Products

New Mountain Capital Acquires Vytalogy Wellness

On October 25, 2020, private equity firm New Mountain Capital acquired consumer products company Vytalogy Wellness from Aurobindo Pharma USA

Acquisition Context
  • This is New Mountain Capital’s 2nd transaction in the Consumer Products sector.
  • This is New Mountain Capital’s 64th transaction in the United States.
  • This is New Mountain Capital’s 6th transaction in California.

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M&A Deal Summary

Date October 25, 2020
Target Vytalogy Wellness
Sector Consumer Products
Buyer(s) New Mountain Capital
Sellers(s) Aurobindo Pharma USA
Deal Type Divestiture

Target Company

Vytalogy Wellness

Sherman Oaks, California, United States
Vytalogy Wellness and its family of brands, Natrol and Jarrow Formulas, is a wellness company that fuses science and quality ingredients to create efficacious products that make a transformative impact on consumers’ lives. Vytalogy Wellness is based in Sherman Oaks, California.
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Buyer Overview 1

Buyer

New Mountain Capital

New York, New York, United States

Category Private Equity Firm
Founded 1999
PE ASSETS 55.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

New Mountain Capital is a private investment firm focused on investment in public and private companies in a variety of industries. New Mountain generally invests $100 to $500 million per transaction and looks for businesses with strong market positions and high barriers to entry. New Mountain also prefers businesses that succeed in both good and bad economies. Sectors of interest include education, healthcare, business services, federal IT services, media, software, consumer products, logistics, financial services and technologies, and energy. New Mountain Capital was formed in 1999 and is based in New York, New York.


Deal Context for Buyer #
Overall 68 of 104
Sector: Consumer Products 2 of 2
Type: Divestiture 3 of 7
State: California 6 of 11
Country: United States 64 of 99
Year: 2020 7 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-01 Lincoln Investment

Fort Washington, Pennsylvania, United States

Lincoln Investment is a full-service independent broker-dealer providing investment, wealth and retirement planning services nationwide through a national network of financial advisors. Clients include corporations, school districts, universities, hospitals, other non-profits, and high net worth individuals. Lincoln Investment was founded in 1968 and is based in Fort Washington, Pennsylvania.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-09 Personify Health

Fresno, California, United States

Personify Health is a third party administrator (TPA) of healthcare benefits to self-funded employers. The Company addresses the “dual mandate” to reduce costs and improve outcomes within the healthcare ecosystem. Personify Health offers core healthcare administrative services alongside a robust set of payment integrity and care management offerings to reduce costs, maximize efficiencies, and improve health outcomes for self-funded employer groups. Personify Health was founded in 1983 and is based in Fresno, California.

Buy -

Seller Profile 1

SELLER

Aurobindo Pharma USA

Dayton, New Jersey, United States

Category Company
Founded 2004
Sector Life Science
DESCRIPTION

Aurobindo Pharma USA Inc. is committed to delivering a broad portfolio of quality, affordable generic pharmaceuticals to pharmacists and patients in USA and includes more than 125 product families and 450 individual product packages, representing a wide range of therapeutic categories.


Deal Context for Seller #
Overall 1 of 1
Sector: Consumer Products 1 of 1
Type: Divestiture 1 of 1
State: California 1 of 1
Country: United States 1 of 1
Year: 2020 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-12 Vytalogy Wellness

Sherman Oaks, California, United States

Vytalogy Wellness and its family of brands, Natrol and Jarrow Formulas, is a wellness company that fuses science and quality ingredients to create efficacious products that make a transformative impact on consumers’ lives. Vytalogy Wellness is based in Sherman Oaks, California.

Buy $133M