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  6. Incubeta Acquires Joystick Interactive

M&A Deal Summary

Incubeta Acquires Joystick Interactive

On June 18, 2018, Incubeta acquired marketing company Joystick Interactive

Acquisition Highlights
  • This is Incubeta’s 1st transaction in the Marketing sector.
  • This is Incubeta’s 1st transaction in the United States.
  • This is Incubeta’s 1st transaction in California.

M&A Deal Summary
Date 2018-06-18
Target Joystick Interactive
Sector Marketing
Buyer(s) Incubeta
Deal Type Add-on Acquisition

Target

Joystick Interactive

Marina Del Rey, California, United States
Joystick Interactive, Inc. is a creative specialist with extensive expertise in data-driven dynamic ad technologies, and is one of only four DoubleClick Certified Creative Partners in both the UK and the US. Joystick works with some really incredible and exciting brands including, Disney, Nissan, HBO, and Kroger. In a recent project for Google, Joystick created a dynamic ad which had over 60,000 different creative variations and was localized for an impressive 22 markets and 7 languages.

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Buyer(S) 1

Buyer

Incubeta

London, United Kingdom
Category Company
Sector Marketing
DESCRIPTION

Incubeta is a provider of digital marketing services. Incubeta is based in London, United Kingdom.

DEAL STATS #
Overall 1 of 4
Sector: Marketing M&A 1 of 2
Type: Add-on Acquisition M&A Deals 1 of 4
State: California M&A 1 of 1
Country: United States M&A 1 of 2
Year: 2018 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-16 Groundswell

Belfast, Ireland

Groundswell is a specialist ecommerce and digital agency partnering with companies to accelerate their growth online. Groundswell was founded in 2017 and is based in Belfast, Ireland.

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