Add-on Acquisition • Retail

Supplement Mart Acquires Vitamin King

On August 30, 2017, Supplement Mart acquired retailer Vitamin King

Acquisition Context

This is Supplement Mart’s 1st transaction in the Retail sector.
This is Supplement Mart’s 1st transaction in Australia.

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M&A Deal Summary
Date	August 30, 2017
Target	Vitamin King
Sector	Retail
Buyer(s)	Supplement Mart
Deal Type	Add-on Acquisition

Target Company

Vitamin King

Upper Coomera, Australia

Vitamin King is a specialist vitamin and sports supplement retailer in NSW. Vitamin King is an Australian business stocking a range of national and international products including vitamins, minerals, bodybuilding supplements, weight loss supplements, protein powders, and health products. Vitamin King was founded in 1982 and is based in Upper Coomera, Australia.

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Buyer Overview 1

Buyer

Supplement Mart

Rivervale, Australia

Category	Company
Founded	2010
Sector	E-Commerce

DESCRIPTION

Supplement Mart is a provider of sports supplements and expert advice on supplements. Supplement Mart was founded in 2010 and is based in Rivervale, Australia.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Retail	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Australia	1 of 1
Year: 2017	1 of 1

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