M&A Deal Summary

MTG Acquires Ninja Kiwi

On March 24, 2021, MTG acquired digital media company Ninja Kiwi for 1.2B SEK

Acquisition Highlights
  • This is MTG’s 5th transaction in the Digital Media sector.
  • This is MTG’s 2nd largest (disclosed) transaction.
  • This is MTG’s 1st transaction in New Zealand.

M&A Deal Summary
Date 2021-03-24
Target Ninja Kiwi
Sector Digital Media
Buyer(s) MTG
Deal Type Add-on Acquisition
Deal Value 1.2B SEK

Target

Ninja Kiwi

Kumeu, New Zealand
Ninja Kiwi is a tower defense mobile games developer and publisher founded in Auckland, New Zealand, in 2006 by brothers Chris and Stephen Harris. Ninja Kiwi has a diversified games portfolio consisting of over 25 premium and free-to-play games which the company has managed to innovate by building and improving games around the all-star IP Bloons.

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Buyer(S) 1

Buyer

MTG

Stockholm, Sweden
Category Company
Founded 1987
Sector Media
Employees1,015
Revenue 5.5B SEK (2022)
DESCRIPTION

MTG is an international entertainment group. Its operations span six continents and include TV channels and platforms, online services, content production businesses and radio stations. MTG was founded in 1987 and is based in Stockholm, Sweden.

DEAL STATS #
Overall 11 of 12
Sector (Digital Media) 5 of 6
Type (Add-on Acquisition) 8 of 9
Country (New Zealand) 1 of 1
Year (2021) 1 of 2
Size (of disclosed) 2 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-08 Hutch Games

London, United Kingdom

Founded in 2011, Hutch is a London-based free-to-play mobile games developer with 100+ team members, focused on the racing category in the highly attractive mid-core segment. Hutch has developed three category-leading mobile racing games – F1 Manager, Top Drives, and Rebel Racing which have all reached considerable success despite being early in their growth journey and the titles have spearheaded the company’s achievement to generate more than 300 million downloads since inception. Additionally, Hutch holds a broader diversified game portfolio of 13 games and world-class IP licenses with some of the biggest names in the business, including Formula 1.

Buy $275M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-02 PlaySimple

Bangalore, India

PlaySimple is an Indian mobile gaming company. PlaySimple's vision is to create simple, impactful casual game experiences at massive scale. Since its inception, PlaySimple has built a worldwide network of chart topping games, and powerful tech & analytics infrastructure to turbocharge their growth. Our product portfolio consists of evergreen hits like Daily Themed Crossword, WordTrip, WordJam, WordWars, WordTrek and Solitaire.

Buy $360M
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