M&A Deal Summary

Mr Green Acquires Evoke Gaming

On December 18, 2017, Mr Green acquired digital media company Evoke Gaming for 7M EUR

Acquisition Highlights
  • This is Mr Green’s 2nd transaction in the Digital Media sector.
  • This is Mr Green’s 0th largest (disclosed) transaction.
  • This is Mr Green’s 2nd transaction in Malta.

M&A Deal Summary
Date 2017-12-18
Target Evoke Gaming
Sector Digital Media
Buyer(s) Mr Green
Deal Type Add-on Acquisition
Deal Value 7M EUR

Target

Evoke Gaming

Valletta, Malta
website
Evoke Gaming Ltd. is one of the largest publishing and entertainment companies in sweden. Company been offering a thrilling and enjoyable online gaming experience to millions through brands that include Redbet.com, Heypoker.com, Whitebet.com, Bertil.com, Vinnarum.com and Mamamiabingo.com.

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Buyer(S) 1

Buyer

Mr Green

Stockholm, Sweden

website

Category Company
Founded 2007
Sector Digital Media
Revenue 925M SEK (2016)
DESCRIPTION

MRG Group is an online gaming company that offers entertainment and a first-class gaming experience in a responsible environment. The business has developed into a well-established online gaming company with a broad customer offer and a strong globally viable brand. MRG Group was formed in 2007 and is based in Stockholm, Sweden.

DEAL STATS #
Overall 4 of 4
Sector (Digital Media) 2 of 2
Type (Add-on Acquisition) 4 of 4
Country (Malta) 2 of 2
Year (2017) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-06 Dansk Underholdning

Denmark

Dansk Underholdning Ltd. owns and operates bingo and casino games. Dansk Underholdning has several well-established brands including Bingosjov, Bingoslottet och Balletbingo. The company is based in Denmark.

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