Growth Capital • Marketing

Mountaingate Capital Invests In Mars United Commerce

On June 8, 2021, growth capital firm Mountaingate Capital invested in marketing company Mars United Commerce

Investment Context
  • This is Mountaingate Capital’s 4th transaction in the Marketing sector.
  • This is Mountaingate Capital’s 12th transaction in the United States.
  • This is Mountaingate Capital’s 1st transaction in Michigan.
Investment Fate
  • Mars United Commerce was sold to a publicly-traded strategic buyer in 2024.

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Investment Summary

Date June 8, 2021
Target Mars United Commerce
Sector Marketing
Investor(s) Mountaingate Capital
Deal Type Growth Capital
Advisor(s) BrightTower (Financial)

Target Company

Mars United Commerce

Southfield, Michigan, United States
Mars United Commerce is a global commerce marketing agency. Mars United Commerce executes complex, targeted marketing campaigns across online and in-store channels using data, analytics, and insights enabled by its proprietary commerce marketing technology platform, Marilyn. Mars United Commerce was founded in 1973 and is based in Southfield, Michigan.
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Investor Overview 1

Investor

Mountaingate Capital

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2016
PE ASSETS 1.4B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Mountaingate Capital is a private equity firm focused on acquiring middle-market companies with $5 to $25 million of EBITDA. The Firm focuses on growth-oriented companies in the business services, specialty manufacturing, marketing, and distribution sectors. Mountaingate looks to partner with management when investing and will consider transaction situations from buyouts, to consolidations and recapitalizations. Mountaingate Capital was formed in 2016 and is based in Denver, Colorado.


Deal Context for Investor #
Overall 12 of 19
Sector: Marketing 4 of 7
Type: Growth Capital 8 of 14
State: Michigan 1 of 1
Country: United States 12 of 18
Year: 2021 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-11 Bravida Medical

Largo, Florida, United States

Bravida Medical is a manufacturer of proprietary hydrocolloid products for urinary management, securement, infection control, and skin protection. Bravida Medical also provides custom wound care daily dressing change kits to patients with ventricular assist devices installed due to heart failure. Bravida Medical was founded in 1991 and is based in Largo, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-03 Bounteous

Chicago, Illinois, United States

Bounteous is a digital experience consultancy that co-innovates with the world’s most ambitious brands to create transformative digital experiences. Bounteous elevates brand experiences and drives superior client outcomes with services in Strategy, Experience Design, Technology, Analytics, and Marketing. Bounteous was formed in 2003 and is based in Chicago, Illinois.

Sell -