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  5. MotorK Acquires Carflow

M&A Deal Summary

MotorK Acquires Carflow

On May 10, 2022, MotorK acquired information technology company Carflow

Acquisition Highlights
  • This is MotorK’s 1st transaction in the Information Technology sector.
  • This is MotorK’s 1st transaction in Belgium.

M&A Deal Summary
Date 2022-05-10
Target Carflow
Sector Information Technology
Buyer(s) MotorK
Deal Type Add-on Acquisition

Target

Carflow

Antwerpen, Belgium
Carflow offers state of art solutions enhancing the digital showroom of dealers and strong sales & marketing automation tools for automotive retail and OEMs. These enable them to manage consumer leads, offers, and orders; control new and second-hand inventory as well as publish available cars to media partners and on their own website through Carflow’s plug-in function framework. For OEMs and large dealer groups, Carflow has developed its Master CMS, making it possible to centrally roll out and manage a large number of dealer websites, while still retaining a great deal of flexibility for the local dealer branches within the brand identity of the OEM. Carflow was formed in 2007 and is based in Antwerpen, Belgium.

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Buyer(S) 1

Buyer

MotorK

Milan, Italy
Category Company
Founded 2010
Sector Internet Software and Services
Employees341
Revenue 40M EUR (2024)
DESCRIPTION

MotorK is a software-as-a-service (SaaS) provider for the automotive retail industry in the EMEA region. MotorK empowers car manufacturers and dealers to improve their customer experience through a broad suite of fully integrated digital products and services. MotorK was founded in 2010 and is based in Milan, Italy.

DEAL STATS #
Overall 4 of 6
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 4 of 6
Country: Belgium M&A 1 of 1
Year: 2022 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-01 FranceProNet

Toulouse, France

FranceProNet is a French digital agency specializing in web solutions for the automotive sector. FranceProNet is a trusted partner to dealers seeking to unlock the full potential of digitalization, providing them with web design and a highly specialized SEO-first approach, while also integrating training, digital marketing, and lead generation services. FranceProNet was founded in 2005 and is based in Toulouse, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-20 WebMobil24

Frankfurt, Germany

WebMobil24 is a software provider of stock management solutions and e-commerce platforms to automotive dealers and OEMs. WebMobil24 is based in Frankfurt, Germany.

Buy -
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