M&A Deal Summary

MJH Life Sciences Acquires Mesmerize

On February 15, 2023, MJH Life Sciences acquired marketing company Mesmerize from Beekman Group

Acquisition Highlights
  • This is MJH Life Sciences’ 1st transaction in the Marketing sector.
  • This is MJH Life Sciences’ 5th transaction in the United States.
  • This is MJH Life Sciences’ 2nd transaction in New York.

M&A Deal Summary

Date 2023-02-15
Target Mesmerize
Sector Marketing
Buyer(s) MJH Life Sciences
Sellers(s) Beekman Group
Deal Type Add-on Acquisition

Target

Mesmerize

New York, New York, United States
Mesmerize is an out-of-home advertising company focused on three primary areas: transit, point-of-care, and point-of-sale. Mesmerize, under the BriteVision name, also produces custom coffee sleeves for cafés, convenience stores, and other distribution partners, in addition to the sleeves produced for advertisers. Mesmerize was established in 1999 and is based in New York City.

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Buyer(S) 1

Buyer

MJH Life Sciences

Cranbury, New Jersey, United States

Category Company
Sector Media
DESCRIPTION

MJH Life Sciences is an independent, full-service medical media company in North America dedicated to delivering trusted health care news across multiple channels, providing health care professionals with the information and resources they need to optimize patient outcomes. MJH Life Sciences is based in Cranbury, New Jersey.


DEAL STATS #
Overall 5 of 7
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 4 of 6
State (New York) 2 of 2
Country (United States) 5 of 7
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-21 Cannabis Science Conference

Baltimore, Maryland, United States

Cannabis Science Conference organizes and hosts bi-annual scientific and medical cannabis events. The company organizes conferences that pull together cannabis industry experts, instrument manufacturers, testing laboratories, research scientists, medical practitioners, policymakers, and interested novices. Cannabis Science was formed in 2016 and is based in Baltimore, Maryland.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-10-09 EnVision Summit

Georges Mills, New Hampshire, United States

EnVision Summit is a continuing medical education (CME) conference for ophthalmologists, held annually in Puerto Rico. EnVision Summit is based in Georges Mills, New Hampshire.

Buy -

Seller(S) 1

SELLER

Beekman Group

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2004
PE ASSETS 1.0B USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

The Beekman Group, LLC is a private equity firm that invests in small to mid-sized healthcare, consumer, business, and financial services companies. TBG focuses on companies with revenues between $10 to $300 million. Beekman looks to invest $20 to $150 million per transaction. Specific areas of interest include hospital services, dental services, home care, outsourcing services, restaurants, specialty retail, consumer packaged goods, food and food services, infrastructure, education and training, logistics and distribution, insurance, specialty finance, community banking, and asset management. Target transaction types include MBOs, recapitalizations, consolidations, growth capital financings, corporate spin-offs, and special situations. The Beekman Group was formed in 2004 and is based in New York City.


DEAL STATS #
Overall 6 of 9
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (New York) 1 of 1
Country (United States) 4 of 7
Year (2023) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-24 Eclipse Fitness

Winter Park, Florida, United States

Eclipse Fitness is a Planet Fitness franchisee, operating 20 fitness clubs across Georgia and Florida. Eclipse Fitness was founded in 2005 and is based in Winter Park, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-28 GED

Glenwillow, Ohio, United States

GED designs, engineers, and manufactures automation solutions for the North American window and door industry. The Company’s solution offerings include equipment manufacturing, production software, and aftermarket parts and services. GED is based in Glenwillow, Ohio.

Sell -